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Ledbyher 'Up To My Neck In U' by Shreya Jha

Promonews - 11th Feb 2026

Shreya Jha takes Ledbyher through interconnected worlds for the propulsive Up To My Neck In U.

The settings are surprisingly anachronistic for the up and coming rapper and producer who bounces hyperactively through settings which include a formal period dinner party scene and an old-fashioned puppet theatre - featuring a puppet version of Ledbyher.

"I wanted to do something a little unhinged, very art-heavy, and letting it live like a film," says Shreya Jha. "Rachel [LedByHer] moving through different worlds in a slightly Lynchian, weird, not-quite-linear way.

"We did four different set builds, one of which was an idea I really wanted to do, where we built miniature puppet version of Rachel and created a puppet show. This took seven days of prep, plenty of prototypes, but my production designer smashed it and created exactly what I envisioned. I myself sewed the clothes the puppets are wearing, I think this was the most a project has consumed from me literally.

"Super proud of what the team pulled together within the budget limitations and a super ambitious concept."

Promonews - 11th Feb 2026

Tags

  • Director's notes
  • New Director
  • Rap
  • Alt-Pop

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Credits

Production/Creative

Director
Shreya Jha
Producer
Paula Bagley
Creative Director
Rens Mijnhardt
Production Company
Bagley Studio
1st AD
Gabriele Campanella
2nd AD
Akira Kai Kitazono
Production Assistant
Luca Colliva
Behind The Scenes
Olumide Micah Daniel
Photographer
Partrick Sear

Camera

Director of Photography
David Zrolko
Focus Puller
Max Tuite
2nd AC
Oli Philips
Steadicam
Jak Waughman
Camera Trainee
Bryn Jenkins

Lighting/Grip

Gaffer
Massimo Fillipi
Best Boy
David Moga
Sparks
Ernie Turner, Federico Micheletti

Art

Production designer
Jahnavi Verma
Art Directors
Kit Jones, Ella Kenyon, Luke Masoliver
Set Dressers
Ed Pettey, Toby Slater, Sam Robinson
Art Assistants
Georgina Goldbart, Hannah Roberts

Wardrobe

Stylist
Rachel @ledbyher
Standby Stylist
Christina Phan
Hair And Make Up
Sylvie Tyler

Editorial

Editor
Adam Kudur

Grading

Colourist
Santino Napolitano
Colour grade company
Company 3
Colour Producer
Kerri Aungle

Commission

Commissioner
Label
Island Records
Marketing
Erica Adriko
Studio Island In-house Producer
Lorraine Brobby
Artist Management:Despa Robinson, Andre Smallman

Promonews - 11th Feb 2026

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