Ledbyher 'Up To My Neck In U' by Shreya Jha
Promonews - 11th Feb 2026
Shreya Jha takes Ledbyher through interconnected worlds for the propulsive Up To My Neck In U.
The settings are surprisingly anachronistic for the up and coming rapper and producer who bounces hyperactively through settings which include a formal period dinner party scene and an old-fashioned puppet theatre - featuring a puppet version of Ledbyher.
"I wanted to do something a little unhinged, very art-heavy, and letting it live like a film," says Shreya Jha. "Rachel [LedByHer] moving through different worlds in a slightly Lynchian, weird, not-quite-linear way.
"We did four different set builds, one of which was an idea I really wanted to do, where we built miniature puppet version of Rachel and created a puppet show. This took seven days of prep, plenty of prototypes, but my production designer smashed it and created exactly what I envisioned. I myself sewed the clothes the puppets are wearing, I think this was the most a project has consumed from me literally.
"Super proud of what the team pulled together within the budget limitations and a super ambitious concept."
Promonews - 11th Feb 2026
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Credits
Production/Creative
- Director
- Shreya Jha
- Producer
- Paula Bagley
- Creative Director
- Rens Mijnhardt
- Production Company
- Bagley Studio
- 1st AD
- Gabriele Campanella
- 2nd AD
- Akira Kai Kitazono
- Production Assistant
- Luca Colliva
- Behind The Scenes
- Olumide Micah Daniel
- Photographer
- Partrick Sear
Camera
- Director of Photography
- David Zrolko
- Focus Puller
- Max Tuite
- 2nd AC
- Oli Philips
- Steadicam
- Jak Waughman
- Camera Trainee
- Bryn Jenkins
Lighting/Grip
- Gaffer
- Massimo Fillipi
- Best Boy
- David Moga
- Sparks
- Ernie Turner, Federico Micheletti
Art
- Production designer
- Jahnavi Verma
- Art Directors
- Kit Jones, Ella Kenyon, Luke Masoliver
- Set Dressers
- Ed Pettey, Toby Slater, Sam Robinson
- Art Assistants
- Georgina Goldbart, Hannah Roberts
Wardrobe
- Stylist
- Rachel @ledbyher
- Standby Stylist
- Christina Phan
- Hair And Make Up
- Sylvie Tyler
Editorial
- Editor
- Adam Kudur
Grading
- Colourist
- Santino Napolitano
- Colour grade company
- Company 3
- Colour Producer
- Kerri Aungle
Commission
- Commissioner
- SI
- Label
- Island Records
- Marketing
- Erica Adriko
- Studio Island In-house Producer
- Lorraine Brobby
- Artist Management:Despa Robinson, Andre Smallman
Promonews - 11th Feb 2026