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Ledbyher 'Up To My Neck In U' by Shreya Jha

Promonews - 11th Feb 2026

Shreya Jha takes Ledbyher through interconnected worlds for the propulsive Up To My Neck In U.

The settings are surprisingly anachronistic for the up and coming rapper and producer who bounces hyperactively through settings which include a formal period dinner party scene and an old-fashioned puppet theatre - featuring a puppet version of Ledbyher.

"I wanted to do something a little unhinged, very art-heavy, and letting it live like a film," says Shreya Jha. "Rachel [LedByHer] moving through different worlds in a slightly Lynchian, weird, not-quite-linear way.

"We did four different set builds, one of which was an idea I really wanted to do, where we built miniature puppet version of Rachel and created a puppet show. This took seven days of prep, plenty of prototypes, but my production designer smashed it and created exactly what I envisioned. I myself sewed the clothes the puppets are wearing, I think this was the most a project has consumed from me literally.

"Super proud of what the team pulled together within the budget limitations and a super ambitious concept."

Promonews - 11th Feb 2026

Tags

  • Director's notes
  • New Director
  • Rap
  • Alt-Pop

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Credits

Production/Creative

Director
Shreya Jha
Producer
Paula Bagley
Production Company
Bagley Studio
Director | Shreya Jha @shreyayayayayy Producer | Paula Dennison @pybaggs Production Company | Bagley Studio @bagleystudio Creative Director | Rens Mijnhardt @rensmijnhardt Director Of Photography | David Zrolko @davidzrolko SteadiCam | Jak Waughman @jaksteadi Focus Puller | Max Tuite @maxtuite 2nd AC | Oli Phillips @olifilm24 Camera Trainee | Bryn Jenkins @brynjenk1ns Gaffer | Massimo Filippi @miserotti Best Boy | David Moga @david_moga13 Spark | Ernie Turner @ernied06 Spark |Federico Micheletti @fedemicheletti_ 1st AD | Gabriele Campanella @gabri_campa 2nd AD | Akira Kai Kitazono @akirakaii Production Assitant | Luca Colliva @lucaco77 Behind The Scenes | Olumide Micah Daniel @playthevision Photographer | Partrick Sear @ptrckjsr Production Designer | Jahnavi Verma @jahnavi.filmdesigns Art Director | Kit Jones @kitjone_s Art Director | Ella Kenyon @ella_kenyon Art Director | Luke Masoliver @lukemasols Set Dresser | Ed Pettey @edpettey_ Set Dresser | Toby Slater @toby_ts_ Set Dresser | Sam Robinson @samrobinson.design Art Assistant | Georgina Goldbart @ggoldbart Art Assistant | Hannah Roberts @hannahrobertsjmc Stylist | Rachel @ledbyher Standby Stylist | Christina Phan @christinaphan.co.uk Hair And Make Up | Sylvie Tyler @sseditionaries Edit | Adam Kudur @adam.kudur VFX | Colour | Santino Napolitano @santino_colour Colour Producer | Kerri Aungle @kerriaungleproducer Colour House | Company 3 @company_3 Creative Studio + Commissioner | Studio Island Label | Island Records Marketing | Erica Adriko Studio Island In-house Producer | Lorraine Brobby Artist Management | Despa Robinson Artist Management | Andre Smallman

Camera

Director of Photography
David Zrolko
Focus Puller
Max Tuite
2nd AC
Oli Philips
Steadicam
Jak Waughman

Lighting/Grip

Gaffer
Massimo Fillipi

Art

Production designer
Jahnavi Verma

Editorial

Editor
Adam Kudur

Grading

Colour grade company
Company 3

Commission

Commissioner
Studio Island
Label
Island Records

Promonews - 11th Feb 2026

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