LA-based singer Devon Again goes through the motions of heartbreak - and the world reacts in funny ways in this wonderfully creative video by directors Jooystin and Eliot Lee.

At the start we discover the object of Devon's affections - a nice comic set-up before the first of a several surprises, which comes with a powerful punch. In fact the video for Cherry Cola is a genuine feat, a parade of comic ideas and visual invention as we follow Devon through a number of personal catastrophes. And even more impressive is that it was shot on an iPhone 17.

Eliot and Jooystin have directed one other Devon video for People v Maryann Sue which is also very good. On this evidence, these guys are going places.