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ILLIT 'Do The Dance' by Zac Dov Wiesel

Promonews - 4th July 2025

After his move into the big leagues with Megan Thee Stallion, Zac Dov Wiesel next one is to take on K-Pop - and make a video as brilliantly bizarre as anything the genre has produced, for girl group ILLIT.

When the quintet arrive on an unlikely tandem bike, its on a downward angle - and a clue on how off-kilter the video for Do The Dance is going to be. This tale of schoolgirl crush is almost ridiculously stylised - Hollywood musical meets Studio Ghibli sweetness - to the point you may wonder if ILLIT are actually real at all.

But its no case of style over substance. This is a major work of cinematic craft, with a number of choreographed sequences that looks like it was months (years?) in the planning. The escalator sequence towards the end, as the girls hit the shopping mall, is a masterpiece of organisation - and that's just one.

So a weird, breathtaking crazy teen dream of a K-Pop video - which is totally mesmerising. ZDW does it again.

Promonews - 4th July 2025

Tags

  • Pick of the Day
  • Performance
  • VFX
  • K-Pop
  • Tandem
  • Crush
  • Escalator

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Credits

Production/Creative

Director
Zac Dov Wiesel
Producer
Will Noyce
Producer
Evan Thicke
Head Of Production
Vladen Ponomar
Producer
Kaly Ngo
Creative Director
Serian Heu
Creative Producer
Yeongyo Seol
Production Company
Bigkid
Executive Producer
Katt Kim
Production Manager
Minjun Kim
Director Dept
Danny Choi

Camera

Director of Photography
Yechan Shin

Art

Production designer
Jeon Minkyu

Editorial

Editor
Marcelo Vogelaar
Editing company
Church Edit
Assistant Editor
Jordan Hahn

Grading

Colourist
Brian Charles

VFX

VFX Company
Supercontinent
Post Producer
Liam Akiva

Promonews - 4th July 2025

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