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Rian Brazil 'People Like U' by Racer

Rob Ulitski - 13th Mar 2025

Directing team Racer direct a melancholic, softly surreal promo for bedroom dance-pop artist Rian Brazil. 

The video for People Like U is imbued with a frantic yet poignant energy, blending impassioned performance with experimental camerawork and analogue cutaways.

Shot at Dungeness on the Kent coast, Rian mulls over memories of a girlfriend - who is rendered featureless in the video. 

"When hearing the track for the first time, we immediately recognised the fragmented and unorthodox approach to a generic theme, love," explain Racer. "We wanted to reflect this in our film, touching on the idea of a past romance but coming at it from a bizarre, ambiguous angle.

"We originally recce’d around Dungeness for a different location but when driving through the area we came across this cool looking caravan park that had a real 'liminal space' aesthetic. This served as the perfect melancholic backdrop for some of our favourite parts of the film.

"It's worth noting too that Rian’s such a great artist to collaborate with - he cares deeply about his visuals and gets as excited as we do through the process. His presence in front of the lens is unmatched too. A dream to work with!"

Rob Ulitski - 13th Mar 2025

Tags

  • Director's notes
  • Dance
  • Alternative
  • Bedroom Pop
  • Performance
  • Liminal
  • Frantic
  • Melancholic
  • Fragmented
  • Unorthodox

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Credits

Featured here in the credits?

Production/Creative

Director
Racer
Producer
Racer

Camera

Director of Photography
Cassius Kane

Casting

Lead actor
Dolly Webb

Animation

Ai Artist
Ellktro

Editorial

Editor
Racer

Grading

Colourist
Nielsan Bohl
Colour grade company
Selected Works

Agent

Director's Representation

Commission

Commissioner
Karim Kimuyu
Label
Room Two Recordings

Rob Ulitski - 13th Mar 2025

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