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LISA ft Doja Cat & RAYE 'Born Again' by Bardia Zeinali

Rob Ulitski - 11th Feb 2025

Bardia Zeinali directs a sumptuous promo for LISA's viral collab with RAYE and Doja Cat. 

Celebrating women across history, the video for Born Again is an ambitious, editorial-inspired feat, with a breathtaking amount of vignettes packed into the short runtime. From the inspired styling through to the quick-fire edit, every creative choice elevates the visual, and fits perfectly within the overall concept. 

It's an unexpected yet dazzling collab, with a feisty, empowering message, directed by Zeinali, whose groundbreaking work in fashion videography for Vogue has led to his crossover into pop promos, for the likes of Sabrina Carpenter, Troye Sivan and Tate McCrea. 

This one is arguably Zeinali's most impactful work in music video yet. Although LISA's name is first on the marquee, each of the three artists takes their turn in the spotlight and make a memorable impression. And, of course, they all look amazing.  

Rob Ulitski - 11th Feb 2025

Tags

  • Pop
  • Performance
  • Art Direction
  • Editorial
  • Vignette
  • Ambitious
  • Collab

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Credits

Featured here in the credits?

Production/Creative

Director
Bardia Zeinali
Producer
Aiden Magarian
Executive Producer
Nathan Scherrer
Executive Producer
Tara Sheree

Camera

Director of Photography
Frank Mobilio

Art

Production designer
Brielle Hubert

Editorial

Editor
Troy Charbonnet

Grading

Colourist
Dante Pasquinelli
Colour grade company

Rob Ulitski - 11th Feb 2025

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