Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Fatboy Slim & Daniel Steinberg 'Bus Stop Please' by Omar Karim

Promonews - 27th Nov 2024

Omar Karim masterminds a video for Fatboy Slim's collab with Daniel Steinberg that is engineered to make everyone feel kinder.

The video for Bus Stop Please is described as an experiment that's "designed to hypnotise [the viewer] into doing a random act of kindness every time you hear the song", and presents a riot of imaginative imagery, created in or enhanced by AI, that reflects the gospel-influenced sample, and joyously upbeat momentum of the track. 

The visual is also dotted with subliminal messages. So if, after watching this, you are suddenly compelled to perform a random act of kindness, it means the experiment has worked. Or maybe you're just a really nice person.

Promonews - 27th Nov 2024

Tags

  • Animation
  • New Director
  • Dance
  • AI

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Omar Karim
Producer
Konstantin Kissimov
Production Company
Iconoclast
Executive Producer
Jean Mougin

Editorial

Editor
Jojo King
Editing company
Cabin Edit

Commission

Commissioner
John Hassay

Misc

Graphic design
Ro Oeurn

Promonews - 27th Nov 2024

Related Content

Industry News