Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Louis Culture ft Tora-i, Richie 'Babe' by Ella Ezeike

Rob Ulitski - 23rd Oct 2024

Ella Ezeike directs a smooth, classy promo for Louis Culture, featuring Tora-i and Richie, evoking a nostalgic 2010's vibe on the sunkissed streets of London.

The video for Babe expresses the authentic emotion of a couple’s romance and breakup - and Ezeike cast close friends who are not together, but had met before prior to the shoot to play this passionate couple. That comfortability shines through in their on-screen chemistry.

The performance scenes with Louis and Tora-i, merged into the storyline, are also well handled, as Ezeike's demonstrates an instinctive talent for the medium. Her direction throughout is impressive.  

With a dreamlike, monochromatic aesthetic and a textural grade, the video feels raw and authentic, and the gentle edit elevates this atmosphere.

Featured sponsors

Rob Ulitski - 23rd Oct 2024

Tags

  • Performance
  • Narrative
  • Love
  • Relationship
  • Authentic
  • Passionate

Popular content

Feedback

Problem with this page? Let us know

Credits

Featured here in the credits?

Production/Creative

Director
Ella Ezeike
Producer
Asia Ahmed
Producer
Amal Omari
Production Company
Eleanor
Executive Producer
India Lee
Executive Producer
Sophie Gold
Production Manager
Rochelle Savory

Camera

Director of Photography
Jack Reynolds
Director of Photography
Mika Altskan
Focus Puller
Ondrej Rybar
Focus Puller
Rupert Hornstein
2nd AC
Leo Winslow
2nd AC
Jude Hollis
Steadicam
Matthew Boreham
Steadicam
Michael Vega

Art

Art Director
Tia Mathews

Wardrobe

Stylist
Ailsa Chaplin
Stylist
Austin Dillon
Make-up
Marie Reitner

Choreography

Movement Director
Emmanuelle Loca-gisquet

Casting

Lead actor
Ayaana Akosua Aschkar-stevens
Lead actor
Malcolm Yaeng
Cast
Zion Oloyade, Jaaziah Fueto-Kaseya, Dechie Why, Kadiata, Skyy I, Lord Apex, Zeyaad, Asqual, Daberechi, Luna, River, Misfya, Hanna, Finn

Editorial

Editor
Leon Carlton

Grading

Colour Producer
Oliver Whitworth
Colourist
Megan Lee
Colour grade company

Rob Ulitski - 23rd Oct 2024

Related Content

Industry News