Multiple versions of Becky Hill party on in a cool loft, while main Becky finds herself in a lift plummeting to the ground, in KC Loocke's superlatively slick video for Ms Hill's latest dance banger Multiply. 

Kocke reveals that it was Becky's idea to convey a house party scenario with multiple clones of herself doing different things. "To make this come to life for her I employed my motion control knowledge with a repeatable program allowing us to experiment with different Becky characters," he says.

"To contrast this we built a stainless steel lift scene designed by Jenny O'Sullivan, and also built a CGI lift shaft and lift cabin which was falling at high speed to really amp up the energy and excitement of the song, we followed the energetic feeling into the lighting design (James Killeen DOP) to give the illusion of the lift falling.

"Combined with a slick rhythm driven edit from Jamil Shaukat, we are really really happy with the results and Becky's A game performance made it even more special!"