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Bury Tomorrow 'Villain Arc' by Ricky Allen

Promonews - 4th June 2024

The bandmembers of British metalcore outfit Bury Tomorrow are transfixed by mesmeric vortex-based event in Ricky Allen's cinematic video.

The visual for Villian Arc is a slow-burning build to a series of unsettling, atmospheric VFX-fired moments, twisting the everyday, that supplement the sense of foreboding supplied by the track.

As it turns out, it was the mundane everyday that provided Allen with his inspiration for the video. 

"To me, this song embodies transformation, for better or worse, whether it's felt within yourself or recognised by others," says Allen. "These changes don't typically happen like in the movies; instead, they often occur during our everyday routines - like doing laundry. You know, the really boring stuff.

"I found this to be a particularly interesting train of thought. Though, I should remind myself not to start my pitch with, "Yeah, so there's this washing machine…”. That tends to get some concerned looks.

"I've always had an odd fear of a washing machine's spin cycle in an empty room (feel free to quote me on that). It reminds me of that scene from Home Alone when Kevin ventures into the basement and confronts the furnace. So, when I heard the opening riff of this song, my mind instantly pictured a washing machine spinning and then starting to emit light. This imagery became the foundation for the video."

Promonews - 4th June 2024

Tags

  • Director's notes
  • VFX
  • Rock
  • Metalcore

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Credits

Production/Creative

Director
Ricky Allen
Producer
Haley Bishop
Production Company
Bad Bones Films
Executive Producer
Laurence Warder

Camera

Director of Photography
Matt Gillan
Focus Puller
Etai Shomri
2nd AC
Tania Garcia

Lighting/Grip

Gaffer
Dan Temple

Art

Art Director
Joe Munro

Wardrobe

Make-up
Annalie Bystrom

Editorial

Editor
Johnny Richards
Edit Producer
Katie Harris

Grading

Colourist
Sara Buxton

Commission

Label
Music For Nations

Promonews - 4th June 2024

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