Directing duo DON Prod's second video for Sheffield metalcore outfit Malevolence is a testosterone-pumped action thriller - featuring veteran actor Alan Ford.
Promonews - 2 months ago
Directing duo DON Prod's second video for Sheffield metalcore outfit Malevolence is a testosterone-pumped action thriller - featuring veteran actor Alan Ford.
Promonews - 2 months ago
Zak Pinchin directs a darkly atmospheric promo for British metalcore outfit Bury Tomorrow. The video for Let Go intercuts a powerful performance by frontman Daniel Winter-Bates and a haunting narrative, which unfolds within an ominous domestic setting.It's a house populated by enigmatic characters, but centres around the young woman that Winter-Bates carries into the house and lays down on the ground. She's the focus upon which everything else revolves."Upon reading the album title Will You Haunt Me, With That Same Patience, I envisioned a character laying a lost loved one down in a house they once shared," explains Pinchin. "A place where they can haunt or exist to help him cope with his grief; a place he can keep them and return to." The director says he was drawn to the combination of connection and disconnection."The conflicting ideas of internal pain and the stillness of patience resonated with me, as did the way this album’s aesthetic could contrast with its sonic world. I built the video from this world. I wanted to figuratively capture that idea as a moment in time, frozen in numb stillness, revisiting memories once laid to rest."
Rob Ulitski - 7 months ago
The bandmembers of British metalcore outfit Bury Tomorrow are transfixed by mesmeric vortex-based event in Ricky Allen's cinematic video.The visual for Villian Arc is a slow-burning build to a series of unsettling, atmospheric VFX-fired moments, twisting the everyday, that supplement the sense of foreboding supplied by the track.As it turns out, it was the mundane everyday that provided Allen with his inspiration for the video. "To me, this song embodies transformation, for better or worse, whether it's felt within yourself or recognised by others," says Allen. "These changes don't typically happen like in the movies; instead, they often occur during our everyday routines - like doing laundry. You know, the really boring stuff."I found this to be a particularly interesting train of thought. Though, I should remind myself not to start my pitch with, "Yeah, so there's this washing machine…”. That tends to get some concerned looks."I've always had an odd fear of a washing machine's spin cycle in an empty room (feel free to quote me on that). It reminds me of that scene from Home Alone when Kevin ventures into the basement and confronts the furnace. So, when I heard the opening riff of this song, my mind instantly pictured a washing machine spinning and then starting to emit light. This imagery became the foundation for the video."
Promonews - 4th June 2024
Global disaster looms in Dan Searle's action-packed promo for Architects.In the video for Tear Gas - once again directed by the band's co-founder and drummer - the group play panicked scientists manning planet earth's main control centre, as disaster threatens life as we know it. Intercutting between a playful narrative - where 80s wigs and satire take centre stage - and a slick performance in an enigmatic industrial setting, it's a new look for Architects, and they wear it very well indeed.
Rob Ulitski - 20th July 2022
Architects perform against the backdrop of a burning forest, in Jeb Hardwick's haunting promo for Black Lungs. Embracing the heavier direction of their sound cemented in the recent video for Animals, the riotous visual jumps between a frenetic performance setup and an eerie narrative, where a family of effervescent apparitions live out a repetitively mundane routine. The choked-up forest and spooky cabin location heighten the atmosphere of the piece, paying homage to the video game Silent Hill, whilst the subtle visual effects create a discomforting tension as the band undergo their own supernatural transformations.
Rob Ulitski - 7th Dec 2020
Dan Searle directs a brooding, industrial promo for Architects. Packed full of haunting iconography and dilapidated textures, the video for Animals is led by an explosive performance and a series of punchy cutaways, which encompass the track's concept. Dark and exhilarating, this is a comeback to remember, and a great sign of things to come for the metalcore fivesome.
Rob Ulitski - 27th Oct 2020
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Laurence Warder directs an intense, claustrophobic and impressively shot performance video for UK metalcore band Bury Tomorrow.With cinematography from Tom Watts that emphasises every straining sinew, delivered mainly in shadowy monochrome, this is a visceral visualization of the Southampton band's thunderous The Grey (VIXI).
Promonews - 3rd Dec 2019