Ben Brook directs a stirring multi-format promo for Notion, featuring vocalist Olivia Rose. 

The video for Backbone features a mix of live action, photography and motion graphics, tied together in a textural and grungy style. Evoking retrofuturistic, lo-fi vibes with the aesthetic, the pure amount of work that went into the flyers has to be applauded. It was no small feat, as Ben Brook explains...

"I was loosely referencing rave/event flyers in the world of dance music and wanted performance to play out on those and in the spaces they’re normally exhibited in," says Brook. "There’s nearly 2000 print-outs in the whole video and much of it was captured over different days as I was building the edit to fit. All captured in camera except the billboards, which I wanted to include as it felt similar to the guerrilla marketing of flyering in the first place.

"I approached it as a stop-motion so, once I’d done motion graphics and moving designs I pulled each frame to print as a sequence of posters and then we shot everything as stills, where the locations would change or we’d move camera in accordance with where we’d postered.

"When the camera was locked we were taking down a poster and placing the next in sequence in the same position in order to give the impression the poster was animating in real time."