MAVICA 'Are You Back?' by Anna Parcerisas
Rob Ulitski - 1st June 2023
Anna Parcerisas directs a dreamlike promo for London-based artist MAVICA, exploring themes of transition, release, and closure.
Nostalgic and ethereal in its aesthetic, embracing a sense of movement and dynamism, the video for Are You Back? treads the line between reality and fantasy, with a sense of disillusionment which is finally overcome by the end of the track.
"I wanted to create distinct spaces in which the emotions of letting go, betrayal, and longing co-exist throughout the various stages of the lead character’s dream," says Parcerisas, who has namechecked says Maya Deren, Wong Kai Wai and Alain Resnais as her main cinematic influences in making the video.
"The music video mirrors the artist, Marta, as she enters a dream world where fragments of the unconscious mind are depicted," she continues. "To enhance the feeling of dread and surrealism, I employed the juxtaposition of objects. These include the enigmatic teddy bear, which symbolises remnants of our childhood, the fish tank, and the recurring key. The key and the underwater tank represent repression and the feeling of being trapped, while also embodying the possibility of escape and progression to the next stage of the dream.
"Additionally, I aimed to incorporate a sense of women's support, energy, and empowerment through a ritualistic movement before reaching the conclusion of the song, where Marta is prepared to let go and move forward without looking back.
"The final shot of the teddy bear engulfed in flames has been a powerful image in my mind since the project's inception. It serves as a clear representation of burning and releasing any emotional baggage from the past that we may carry with us."
Rob Ulitski - 1st June 2023
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Credits
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Production/Creative
- Director
- AP
- Producer
- AP
- Production Manager
- Marie Osman
- 1st AD
- Marie Osman
- In Collaboration With Thulsa Doom Video
- Cyrus Mirzashafa, Mike Davies & Hector Ioannides
Camera
- Director of Photography
- Dominika Besińska
- Focus Puller
- Ardeshir Abdolrahimi
- 2nd AC
- Tugce Ozbicer
- Steadicam
- Kiloran Mclaren
Lighting/Grip
- Gaffer
- Daniel Temple
- Gaffer
- Dorothy Dee
- Sparks
- João Luís Ribeiro, Phoebe Arthurs
Art
- Art Director
- Merve Uzuner
- Assist Art Director
- Marija Dava
Wardrobe
- Stylist
- Mariangela Orlando
- Make-up
- Fiona Tanner
- Make-up
- Jo Merola
- Make-up
- James Campbell
- Featured Designers
- Joana Serrat, Marija Dava, Bing Xio, Tianjia Hu, Amber W. Smith, Acne Studios
Choreography
- Choreographer
- Freja Jenkin
Casting
- Lead Dancer
- Tajana
- Lead Dancer
- Nadine Elise Muncey
- Lead Dancer
- Hannah Mason
- Lead Dancer
- Freja Jenkin
Editorial
- Editor
- Elyse Raphael
- Editing company
- TenThree
- Edit Producer
- Clel Allen
Grading
- Colourist
- Julia Rossetti
VFX
Rob Ulitski - 1st June 2023