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MAVICA 'Are You Back?' by Anna Parcerisas

Rob Ulitski - 1st June 2023

Anna Parcerisas directs a dreamlike promo for London-based artist MAVICA, exploring themes of transition, release, and closure.

Nostalgic and ethereal in its aesthetic, embracing a sense of movement and dynamism, the video for Are You Back? treads the line between reality and fantasy, with a sense of disillusionment which is finally overcome by the end of the track. 

"I wanted to create distinct spaces in which the emotions of letting go, betrayal, and longing co-exist throughout the various stages of the lead character’s dream," says Parcerisas, who has namechecked says Maya Deren, Wong Kai Wai and Alain Resnais as her main cinematic influences in making the video.

"The music video mirrors the artist, Marta, as she enters a dream world where fragments of the unconscious mind are depicted," she continues. "To enhance the feeling of dread and surrealism, I employed the juxtaposition of objects. These include the enigmatic teddy bear, which symbolises remnants of our childhood, the fish tank, and the recurring key. The key and the underwater tank represent repression and the feeling of being trapped, while also embodying the possibility of escape and progression to the next stage of the dream.

"Additionally, I aimed to incorporate a sense of women's support, energy, and empowerment through a ritualistic movement before reaching the conclusion of the song, where Marta is prepared to let go and move forward without looking back.

"The final shot of the teddy bear engulfed in flames has been a powerful image in my mind since the project's inception. It serves as a clear representation of burning and releasing any emotional baggage from the past that we may carry with us."

Rob Ulitski - 1st June 2023

Tags

  • Director's notes
  • New Director
  • Fantasy
  • Dream
  • Performance
  • Illusory
  • Underwater
  • Fish

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Credits

Production/Creative

Director
Producer
Production Manager
Marie Osman
1st AD
Marie Osman
In Collaboration With Thulsa Doom Video
Cyrus Mirzashafa, Mike Davies & Hector Ioannides

Camera

Director of Photography
Dominika Besińska
Focus Puller
Ardeshir Abdolrahimi
2nd AC
Tugce Ozbicer
Steadicam
Kiloran Mclaren

Lighting/Grip

Gaffer
Daniel Temple
Gaffer
Dorothy Dee
Sparks
João Luís Ribeiro, Phoebe Arthurs

Art

Art Director
Merve Uzuner
Assist Art Director
Marija Dava

Wardrobe

Stylist
Mariangela Orlando
Make-up
Fiona Tanner
Make-up
Jo Merola
Make-up
James Campbell
Featured Designers
Joana Serrat, Marija Dava, Bing Xio, Tianjia Hu, Amber W. Smith, Acne Studios

Choreography

Choreographer
Freja Jenkin

Casting

Lead Dancer
Tajana
Lead Dancer
Nadine Elise Muncey
Lead Dancer
Hannah Mason
Lead Dancer
Freja Jenkin

Editorial

Editor
Elyse Raphael
Editing company
TenThree
Edit Producer
Clel Allen

Grading

Colourist
Julia Rossetti

Rob Ulitski - 1st June 2023

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