Ozzie Pullin directs a wonderfully charming and atmospheric love letter to Tom Gregory's hometown of Blackpool, in his new promo for Never Look Back.

The video blends intimate portraits of a range of different characters and venues - including young cheerleaders, weightlifters and dance socials - and is a breezy slice of life, presenting the town in all of its glory. 

Appearing in a couple of performance vignettes down by the sea and in a social club, it's obvious Gregory is connected to Blackpool in a special way, and the video does both the town and his story justice.