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Seafret 'Wonderland' by Mark Lediard

Rob Ulitski - 22nd Mar 2023

What do you miss most about your youth? Mark Lediard's latest promo for Seafret explores this idea.

Shot on the Northumberland coastline, the video for Wonderland is inspired by the nostalgia we occasionally feel for our younger years, and the unconscious yearning for a simpler time. 

The video features a cast of ageing characters who discover cardboard animal masks on the floor, and are soon transported to their younger bodies, as they discover the adventures of youth through a fresh pair of eyes. 

It's a colourful, magical and heartfelt film, with docu-style cinematography and a wonderful set of performances from all involved.  

Rob Ulitski - 22nd Mar 2023

Tags

  • Narrative
  • Youth
  • Nostalgia
  • Yearning
  • Character
  • Animal

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Credits

Production/Creative

Director
Mark Lediard
Producer
James Baxter
Production Company
J6 Films
Executive Producer
Helen Gilliat

Camera

Director of Photography
Ross Marshall
Focus Puller
Tian Abrie
Gabe Brown

Art

Art Director
Rachel-Claire Killeen

Wardrobe

Stylist
Rachel-Claire Killeen

Casting

Casting director
Janet Plater
Lead actor
Ben Chappell
Lead actor
Mac Stead
Lead actor
Annabelle Hall
Lead actor
Michelle Bayly
Lead actor
Phil Harrison
Lead actor
Lawerence Neale

Editorial

Editing company
The Church Post

Grading

Colour grade company
The Chuch Post

Commission

Commissioner
Inuka Bacote
Label
Nettwork

Rob Ulitski - 22nd Mar 2023

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