Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Arlo Parks 'Impurities' by Jak Payne

Rob Ulitski - 8th Mar 2023

Arlo Parks celebrates her impurities and those who uplift her, in Jak Payne's breathtaking new promo. 

The video plays out in a series of theatrical, minimalist sets, with different rooms and performance setups created within a studio setting. 

Experimenting with light, texture and experimental camerawork, the video channels the enigmatic soundscapes of the track into an ethereal, transcendent aesthetic, which blurs the lines between reality and fiction. 

The idea of family and community sit at the centre of the concept, and whilst the dreamlike aesthetic might suggest an otherworldly vibe, the star of the show is the everyday stories and emotions hinted at in the vignettes. Beautiful work. 

Featured sponsors

Rob Ulitski - 8th Mar 2023

Tags

  • Pop
  • Performance
  • Studio
  • Vignette
  • Community
  • Family
  • Enigmatic

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Jak Payne
Producer
Mel Giles
Production Company
Executive Producer
Aaron Z. Willson
1st AD
Ty Hack
Production Assistant
Andrew Sin

Camera

Director of Photography
Spike Morris
Focus Puller
Raul Menendez
2nd AC
Josh Tilley
3rd AD
James Cross, AD Runner

Lighting/Grip

Gaffer
Helio Riberio
Key Grip
Neil Blakesley
Lighting Desk Operator
Patrick Murphy, Spark

Art

Production designer
Louis Simonon
Art Assistant
Ciara Reddy

Wardrobe

Stylist
Lewis Munro
Make-up
Emilie Louizides

Casting

Casting director
Carmen Young

Editorial

Editor
Jak Payne
Data Wrangler
Talia Beale

Grading

Colour Producer
Charlie Morris
Colourist
Alex Gregory
Colour grade company
No.8

Agent

Director's Representation

Commission

Label
Transgressive

Rob Ulitski - 8th Mar 2023

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video