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OLI 'Float' by Heini Susanne

Rob Ulitski - 7th Nov 2022

Heini Susanne directs a gorgeous promo for OLI's Float, taking inspiration from the film Where The Wild Things Are.

The latest in a long-standing collaboration between the artist and director, the video offers a peek to the fantastical world of childhood with a melancholic undertone, imbued with a strong sense of craft and a sharp eye for detail. 

Filmed in Finland during the summer, Susanne makes the most of a blissful setting, skilfully drawing out splendid performances from the young cast, and managing to capture a complex, illusory snapshot of youth, which feels both intimate and dreamlike. 

Tags

  • Performance
  • Pop
  • Youth
  • Childhood
  • Melancholic
  • Forest
  • Vignette

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Credits

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Production/Creative

Director
Heini Susanne
Producer
Production Company
Production Manager

Camera

Director of Photography
Focus Puller

Art

Production designer

Animation

Animator
Animation Company

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

Rob Ulitski - 7th Nov 2022

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