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Laroie 'I. Keep Hiding (Way Back)' by Maïlis

Rob Ulitski - 18th Oct 2022

Maïlis directs an enigmatic promo for Laroie, introducing a male character who wakes up, goes to the club and gets far too wasted, losing his grip under coruscating lights. 

The textural aesthetic and heavily saturated grade of the video for I. Keep Hiding (Way Back) feel reminiscent of a Wong Kar-Wai film, whilst the abstract narrative suggests much more to come. And indeed, the director confirms as much.

"Keep Hiding is the first visual of a series where we'll follow different characters whose paths intersect," Maïlis explains.

"With this music video, I wanted to explore the distress we face when we disappoint ourselves and the mechanisms that are triggered while trying to avoid it."

Rob Ulitski - 18th Oct 2022

Tags

  • Wong Kar-Wai
  • Grading
  • Series
  • Narrative
  • Club
  • Wasted

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Credits

Production/Creative

Director
Maïlis
Producer
Laroie

Camera

Director of Photography
Thomas Fontaine

Art

Production designer
Samara

Grading

Colourist
Simon Boisx

Rob Ulitski - 18th Oct 2022

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