User Accounts

Aitch ft Bakar 'In Disguise' by KC Locke

Rob Ulitski - 21st July 2022

KC Locke teams up with Aitch for another high-concept promo, this time for In Disguise, featuring Bakar. 

The video spans a number of dynamic vignettes, effortlessly blending narrative and performance, tied together with vibrant grading.

It's a new look for Aitch, keeping things fresh and unexpected after several successful collaborations with KC Locke - as KC explains.

"Aitch wanted to switch up the vibe on this one and bring a more rock emo feeling to the video," he says. "The song is about a girl who pays Aitch no attention but secretly she’s a super fan
. We created a fun narrative with a rock band performance element - which was new for me too.

We motion-captured Aitch’s body movements which was then tracked to our CGI teddy bear. 

"Aitch wanted some toy teddy bears at the intro of the video, then during the treatment-writing process I decided to try bring the teddy bear to life with guidance from our VFX team.

"We motion-captured Aitch’s body movements which was then tracked to our CGI teddy bear - this was also another way of showing Aitch in disguise as an actual teddy bear too. After the intro we show both Aitch and the teddy bear up to no good in our living room scene with our female actress, who is not impressed by their antics. 

"We shot the whole video in our studio in Manchester, and got through 7 scenes in one day, which wouldn’t have been possible without having our own dedicated studio facilities. Production designer Jenny O’Sullivan worked really hard turning all the sets around in a few days with her construction team and we all really love the results.

"The whole team worked really hard bringing this together from producer and production to DoP, lighting, edit and colour grade, which all blended seamlessly together."

Featured sponsors

Rob Ulitski - 21st July 2022

Tags

  • Performance
  • Studio
  • Dynamic
  • Fan
  • Set Build
  • Narrative

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
KC Locke
Producer
Leearna Roberts
Production Company
Swords & Eagles
Executive Producer
Marisa Garner
Production Manager
Motun Soya
1st AD
Tom Pierce
Head Of Video
3rd AD
Lewis Evers
Runner
Adam Cruttenden
Playback
Catarina Verdelho

Camera

Director of Photography
Pieter Snyman
Focus Puller
Dan Cooper
2nd AC
Danny Usman

Lighting/Grip

Gaffer
Lee Syminton
Key Grip
Dan Shaw
Sparks
Ian Stevens, Charlotte Stevens, Ronnie Emerson
Lighting
Drop City

Art

Production designer
Jenny O'Sullivan
Set Build
Aztec Studios
Art Assist
Ben Splink & Jessica Sweetman

Wardrobe

Stylist
Rebecca Lockwood
Stylist (Artist)
Cora Delaney
Hair & Make-up
Hannah Scorcha
Stylist Assist
Jamie Judd & Alexia Reid
Artist Barber
Jack Peters
Bakar Stylist
Jordan Vickers

Editorial

Editor
Jamil Shaukat
Editing company
Swords & Eagles

Grading

Colourist
Alex Gregory
Colour grade company

VFX

VFX
Lmntl

Agent

Director's Representation

Commission

Commissioner
Nick Adler
Label
Capitol

Misc

Colour Producer
Charlie Morris
Head of Music Video
Lewis Nicolson

Rob Ulitski - 21st July 2022

Related Content

Industry News