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Madeline The Person 'Why I Broke Up With You' by Tess Lafia

Rob Ulitski - 14th July 2022

Tess Lafia visualises singer-songwriter Madeline The Person's song about being fed up with her stoner boyfriend in a charming mix of animation with live action. 

The video for Why I Broke Up With You interweaves a stop-motion narrative featuring the strained relationship and broken promises within the setting of a doll's house, with Madeline's deadpan performance.

This is a beautifully realised piece of work, which balances glossy beauty shots with quite a raw, grimy aesthetic in the narrative, and perfectly realises the themes in the track. 

At the end of the concept, Madeline celebrates her freedom and the next stage of her life, having chucked out her weed-obsessed boyfriend. He is just too wasted to protest...

Rob Ulitski - 14th July 2022

Tags

  • New Director
  • Pop
  • Dollhouse
  • Stoner
  • Stop motion
  • Claymation
  • Relationship
  • Glossy

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Credits

Production/Creative

Director
Tess Lafia
Producer
Taytum Blake
Producer
Tess Lafia
Producer
Noah Deats
Production Company
Mirror Films
Executive Producer
Eric Barrett
Executive Producer
Eric Barrett

Camera

Director of Photography
Noah Deats

Lighting/Grip

Gaffer
Bamba Kimball

Art

Production designer
Cleo Camp

Animation

Animation Director
Tess Lafia
Animator
Tess Lafia
Animator
Kane Lafia
Animator
Cleo Camp

Editorial

Editor
Tess Lafia

Grading

Colourist
Beau Lyon @ Company 3

Agent

Director's Rep (UK)
OB Management

Commission

Commissioner
Devin Sarno
Label
Warner Music Group

Misc

Director's Rep (US)
Randi Wilens

Rob Ulitski - 14th July 2022

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