Cafuné 'Tek It' by Crux
Promonews - 8th June 2022
Hold on to your seats and get ready to be taken on a magical fantasy ride by French animation studio Crux’s marvellous video for Cafuné’s viral hit Tek It.
The video is a beautifully stylised retro-futurist 80s-anime dream - all from the perspective of a cute black cat, smitten with their owner and jealous of their mysterious friend, who may or may not be their partner, who keeps taking them away from this envious claw-ready pet.
We follow the jealous feline into an imaginary world they dream up of swooping their owner off their feet in different trippy scenarios - including the imaginative kitty transforming into a charming cat-woman, singing to the moons for help, and using the Tek It track itself as a way to win their owner over.
The core of Crux are Frederick Venet and Natia Sopromadze - with Venet on directing duties, from a script by Sopromadze, who also produced the project. They have crammed so many surreal ideas and imagery into the narrative to create a gorgeous sense of hallucination and daydreaminess to match the sentimental vibe of the track. Definitely ones to watch.
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Promonews - 8th June 2022
Credits
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Production/Creative
- Director
- Frederick Venet
- Producer
- Natia Sopromadze
- Production Company
- C
- Executive Producer
- Kiran Mandla
Animation
- Animation Company
- Crux
- Background design
- Benoit Tastet
- Layout posing
- Soham Chakraborty
- Animation
- João Paulo da Silva Buosi, Salome Samadbegishvili, Pari Tawale, Krishna Kothari, Aadil Sayyed, Hsin-Hua Hsieh, Emalie Tison, Maria Joel Carreño Andreu, Tamás Pázmány, Vega Lazaro, Avtandil Gvaramia
- FX animation
- Guillaume Degroote, Tamás Pázmány, Frederick Venet
Agent
- Director's Rep (UK)
- Lee Fairweather
Misc
- Writer
- Natia Sopromadze
- Storyboardist
- Frederick Venet
- Compositor
- Frederick Venet
- Character Design
- Frederick Venet
- Character Design
- Charline Isabel
- Character Design
- Thérèse Sanchez
Promonews - 8th June 2022