Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Jeshi '3210' by Will Dohrn

Rob Ulitski - 8th Mar 2022

Will Dohrn directs a brilliantly inventive promo for Jeshi, mixing live action with thousands of printed photographs to brilliant effect.

Shot entirely practically in locations around London, the video is a remarkable feat, with an arresting yet fluid aesthetic which interweaves multiple formats and storylines. Jeshi's understated performance style slots in to the concept perfectly too, ensuring the final project, which was graded by Connor Coolbear, is both seamless and brilliantly watchable.

Will Dohrn reveals that his inspiration came from pre-motion film technology, adapted to the modern world. "Life as a zoopraxiscope," he says, describing the overall concept.

"The zoopraxiscope was invented by Eadweard Muybridge in the late 1800’s," Dohrn explains. "[Muybridge] realised that spinning a series of photographs or illustrations in front of the eye at a certain speed would animate the images, inventing the first ever motion picture or video as we now describe it. 

"In the film we unravel the zoopraxiscope into a seemingly never-ending line of photographs that portray recollections from Jeshi’s past, guiding his path through familiar or significant places in his life."

Featured sponsors

Rob Ulitski - 8th Mar 2022

Tags

  • Director's notes
  • Pick of the Day
  • Narrative
  • Performance
  • Photos
  • Zoopraxiscope
  • Muybridge

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Will Dohrn
Producer
Tom O’Driscoll
Production Company
Executive Producer
Aaron Z. Willson
Production Manager
Tara Sadeghi
Production Manager
Anna Butler
1st AD
Chris Malin
RUNNER
Ben Chaplin, Olive Stearman, Reece Litchfield

Camera

Director of Photography
Harry Wheeler
Focus Puller
Emmy Robinson
2nd AC
Alfie Brown
MOVI CAMERA OP
Joseph Harvey
CAMERA TRAINEE
Joe Mullin

Lighting/Grip

Gaffer
Peter Garajszki
SPARK
Kevin Malbas, Catarina Castro
SPARK TRAINEE
Julian Broad
GENNY OP
Richard Miles

Art

Production designer
Louis Simonon
ART ASSISTANT
Tomomi Kishimoto-Eley, Reuben Martindale, Matty Mancey

Wardrobe

Stylist
Ellie Rimmer
STYLING ASSISTANT
Pili Mateos

Casting

Casting director
Carmen Young
CAST
Prince Kumordzi, Giovanni Gordan, Alfie Manser, Emily Green, Daniella Hemsley, Tabith Green, Tayo Adeyemi, Gwilym Evans, Lily West, Jawahir Dillo, Myylow Whyte

Editorial

Editor
Will Dohrn

Grading

Colour Producer
Olly Whitworth
Colourist
Connor Coolbear
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Ed Pearson
Label
Because Music

Rob Ulitski - 8th Mar 2022

Related Content

Industry News