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Tove Lo 'How Long' by KENTEN

Rob Ulitski - 1st Mar 2022

Director duo KENTEN direct a gripping performance promo for Tove Lo. 

The video for How Long presents the artist in two forms - a poised, rigid character who is almost mannequin-like , and a scorned character who has discovered the truth and feels more explosive and confrontational. 

These character traits are represented through slick styling and bold lighting choices - but mainly through Tove Lo's characteristically uncompromising performance. The added flourish of movement and camera effects elevates the minimalist concept. 

It's a rare feat to get an artist in a blank space and create something so engaging, but KENTEN have pulled it off magically. 

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Rob Ulitski - 1st Mar 2022

Tags

  • Pop
  • Poised
  • Mannequin
  • Rigid
  • Performance
  • Blank Space
  • Studio

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Credits

Production/Creative

Director
KENTEN
Production Company
Executive Producer
Candice Dragonas
Executive Producer
Tove Lo
Executive Producer
Charlie Twaddle

Wardrobe

Stylist
Annie & Hannah
Hair
Preston Wada
Make-up
Lily Keys

Choreography

Movement Director
Theresa “Toogie” Barcelo

Misc

Line Producer
Nandi George

Rob Ulitski - 1st Mar 2022

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