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Arctic Lake 'Breathe' by Alex + Plex Studio

Rob Ulitski - 18th Jan 2022

Alex + Plex Studio release a stripped-back promo for Arctic Lake, following their previous collaboration on Lonely. 

The video for Breathe moves into a more minimalist, lifeless setting, with vocalist Emma Foster performing as projected patterns intermittently wash over her face. 

The overwhelming red colour palette feels dangerous and alerting, evoking the fearful themes of the track, and signalling the end of the road for her first love.

"The idea behind Breathe is tied to our previous collaboration with Arctic Lake, the Lonely video, a warmth-drenched, intense performance of Emma (Arctic Lake’s singer) as a trio packed in a confined space," explain Alex + Plex Studio. "Breathe is the aftermath of that. It’s Emma’s introspective moment, alone in the same space.

"We transformed elements of the previous video, the colour palette, set design details and cinematography, into a minimal and lifeless setting, stripped out of everything. The constant zoom and synced visuals projected on Emma’s face also operate in direct contrast to the energetic and communal feel of Lonely.

"We loved the idea of creating this little introverted piece after a very extroverted project. Our DOP Maximilian Mckay and art directors Louis Simonon and Murdo Hepburn were crucial to shape the visual world behind both videos, with the intent of communicating opposite feelings whilst keeping a strong aesthetic bond between both projects." 

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Rob Ulitski - 18th Jan 2022

Tags

  • Director's notes
  • Pop
  • Studio
  • Performance
  • Minimalist
  • collaboration
  • Projection

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Credits

Production/Creative

Director
Alex + Plex Studio
Producer
Chance Wilson
Production Company
Executive Producer
Toby Walsham
Production Manager
Ashley Ellis
1st AD
Azfall Robbani

Camera

Director of Photography
Maximilian Mckay
Focus Puller
Marti Guiver

Lighting/Grip

Gaffer
Max Conran

Art

Art Director
Louis Simonon

Editorial

Editor
Alex + Plex Studio

Grading

Colourist
Samantha Day

Agent

Director's Representation

Commission

Commissioner
Loies Kim
Label
Astralwerks

Misc

Head of Music Video
India Bradshaw

Rob Ulitski - 18th Jan 2022

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