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beaux 'Fall Forward' by Callum Lloyd-James

Rob Ulitski - 29th Nov 2021

beaux lives through his own surreal Groundhog Day experience, in Callum Lloyd-James' promo for Fall Forward.

In the video, we see the artist go through a constant loop of trying to leave his house, but constantly being thrown back to the start. 

Bookended by surreal, Terry Gilliam-inspired animation - brilliantly conceptualised by Louis Hudson - it's an invigorated twist on the subgenre, and a brilliant platform for beaux's latest music. 

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Rob Ulitski - 29th Nov 2021

Tags

  • Pop
  • Groundhog Day
  • Performance
  • Terry Gilliam
  • Animation

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Credits

Production/Creative

Director
Callum Lloyd-James
Producer
Maya Wills
Production Company
Head & Wrecker
Production Manager
Julie Magnaudet
1st AD
Joe Mulvihill

Camera

Director of Photography
Brendan Harvey
Focus Puller
Emily Mcney
2nd AC
Michael Mroczek

Lighting/Grip

Gaffer
James Duffy

Art

Art Director
Giulia Mazzocchi

Wardrobe

Make-up
Rae Garioch

Editorial

Editor
Callum Knight

Grading

Colourist
Sebastian Ziabka

VFX

VFX
Louis Hudson
Post production company
Dice

Agent

Director's Representation

Commission

Commissioner
Jon Moore
Label
Dirty Hit

Other credits

Runners

Imran Sesay, Ines Shubinsky

Spark

Nuno Rodriguez

Art Assistant

Abi Quinlan

Cast

Max Featley

Rob Ulitski - 29th Nov 2021

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