Rob Ulitski - 16th Nov 2021

Little Mix aspire for domestic bliss in Fred Rowson's playful promo for No. 

Fed up with housework? Need help trimming the grass? Well look no further, your prayers have been answered by the all-action, all-smiling HUS-BOT!

When the artists take home their own versions of a new 'mandroid', there are a few kinks getting them up and running, but then, all is well. For a while...

The video was shot back in early July at the height of Covid, when Leigh-Anne and Perrie were in the later stage of their pregnancies. So the girls certainly needed a bit of help around the house.

In his first video for Little Mix, Rowson brings a bit of a twisted edge to proceedings - especially when things start to go horribly wrong. Turns out it was a mistake to even rely on a robot male...


It was an absolute privilege to step into the Little Mix world.

“Working with Little Mix has always been a dream of mine, and collaborating with them on No did not disappoint. It was an absolute privilege to step into their world, and bring a little of my own brand of weirdness with me.

“I couldn't have done any of it without my pair of evil masterminds, cinematographer Nathalie Pitters and production designer Ranya El-Refaey, who took the brief of 'Desperate Stepford Housewives' and turned it into something truly beautiful.

"Not to mention the absolutely unbeatable Blink production team, without whom we would have collapsed in a Covid-fatigued puddle long before wrap.”

PRO Credits


DirectorFred Rowson
ProducerEmma Wellbelove
ProducerRosie Brear
Production CompanyBlink
Executive ProducerLaura Northover
Production ManagerFrankie Willcock
1st ADEmma Pounds
Director of PhotographyNathalie Pitters
Focus PullerCatharina Scarpellini
Clapper LoaderTanmoye Khan
SteadicamGrant Sandy Phillips
GafferLeopold Naessens
Art DirectorRanya El-rafaey
WardrobeZack Tate
WardrobeJamie McFarland
WardrobeThomas Wulbern
HairAaron Carlo
Make-up (Cast)Natasha Lawes
EditorSamuel Marr
ColouristRichard Fearon
Post production companyBlack Kite Studios
Director's RepresentationBlink
Other creditsProduction Assistant: Harry Hardwick Location Manager: Hugo Sandoval-Aguayo Location Scout: Andrew Gillman 2nd AD: Jacquie Moore Runners: Reece Lynch, Queen Banerbie Camera Trainee: Samara Addai DIT: Elliott Chyi 2nd Unit Director: Max McLachlan 2nd Unit Camera: Joe Brunt Video Playback: Karl Taggart Audio Playback: Miles Haughton Sparks: Peter Tomasikiewixz, Esteban Gimpelewicz, Evance Bretuil Art Department Assist: Flo Main, Hannah Eccles, Jimmy Van Twest, Aaron Hackett Make-Up Artist (Perrie): Cassie Lomas Make-Up Artist (Jade): Mona Leanne Make-Up Artist (Leigh-Anne): Hila Karmand Hair Assistant: Ryan Steedman Nail Technicians: Pria Bhamra, Stephanie Staunton Seamstress: Su Haines Make-Up Assistant (Cast): Jane Arnold Stylist (Cast): Frankie Tyler BTS: Callum Mills Covid Officer/Medic: Russell Warner Security: Warren Jones Sound Designer: Alexander Wells Post Producer: Tamara Mennell Graphics & Titles: Joy Kisuka Hus-Bot 1 (PERRIE): Ellis Harman Hus-Bot 2 (JADE): Tyrus Kane Hus-Bot 3 (LEIGH-ANNE): Michele Zanette

Rob Ulitski - 16th Nov 2021

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