Magazines come to life in Chloe Hughes' VFX-heavy promo for Riton and Raye. 

Sitting in a waiting room, we see a cast of characters flicking through various glossy magazines, which burst into life in a series of vivid performance setups. 

Shifting from space-age sunbeds to floating cabin seats, Raye brings her magic touch to each concept, blurring the lines between high fashion and high concept with playful charm. 

The seamless VFX complement the colourful, quirky vignettes, and Hughes's ambitious promo emanates a sense of fun and nostalgia that makes it an utterly enjoyable watch.