Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Riton, Raye 'I Don't Want You' by Chloe Hughes

Rob Ulitski - 1st Nov 2021

Magazines come to life in Chloe Hughes' VFX-heavy promo for Riton and Raye. 

Sitting in a waiting room, we see a cast of characters flicking through various glossy magazines, which burst into life in a series of vivid performance setups. 

Shifting from space-age sunbeds to floating cabin seats, Raye brings her magic touch to each concept, blurring the lines between high fashion and high concept with playful charm. 

The seamless VFX complement the colourful, quirky vignettes, and Hughes's ambitious promo emanates a sense of fun and nostalgia that makes it an utterly enjoyable watch. 

Rob Ulitski - 1st Nov 2021

Tags

  • Pop
  • Magazine
  • Glossy
  • conceptual
  • Waiting Room
  • Performance
  • Characters

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Chloe Hughes
Producer
Chance Wilson
Production Company
Ammolite
Executive Producer
Sam Holmes
Production Manager
Ella Woollgar
1st AD
Ffion Kunz

Camera

Director of Photography
Jack Reynolds
Focus Puller
Sam Rawlings
2nd AC
Will Crafts

Lighting/Grip

Gaffer
Nathan Mathews

Art

Art Director
Furmaan Ahmed

Wardrobe

Wardrobe
Lauren Groves
Hair
Alex Price
Make-up
Olly Fisk

Editorial

Editor
Sam Hardy

Grading

Colourist
Alexandre Nerzic
Colour grade company
Tag Collective Arts

Agent

Director's Representation
OB Management

Commission

Commissioner
Michael Lewin
Label
Ministry of Sound

Other credits

Service Company

OB Management

EP

Kirsten Arongino

Graphics

Rachel Treliving

Rob Ulitski - 1st Nov 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video