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Måneskin 'Mammamia’ by Rei Nadal

Rob Ulitski - 25th Oct 2021

Rei Nadal directs a suitably irreverent and taboo-busting promo for the sensational Eurovision-winning Italian rock outfit Måneskin's new single MAMMAMIA.

The acid-washed video is set in the band's cartoonishly colourful Glam Rock universe - and all is not well. All the other band members are sick to death of egotistical frontman Damiano David and his selfish, hurtful behaviour. As they sit in a car to take them to the next gig, each of them dream of ever more imaginative ways to take their revenge upon him...

Nadal channels the spirit of the Italian Giallo horror tradition - from the impeccable style and art direction to the inevitable buckets of gore. Strobing lights and frantic camera movement elevate the concept, which feels like a nightmarish drug trip which you can never quite escape.

But most crucially, this brilliant production is underpinned by the band's own sense of humour and self-awareness, sending up the idea of rock excess - referencing The New York Dolls and The Sex Pistols rather than Spinal Tap. And the great concept of a series of imagined murders is actually similar to one of Preston Sturges' great 40s comedies, Unfaithfully Yours.  

“It was a privilege to work with the band as they are incredibly creative and hardworking," says Rei Nadal. "I loved making this video and the final cut, as it doesn't really look like the music videos I am seeing at the moment.

"It really feels like it is its own thing and that is incredibly hard to do at a time where we are constantly bombarded with visuals.” 

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Rob Ulitski - 25th Oct 2021

Tags

  • Comedy
  • Narrative
  • Rock
  • Glam Rock

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Credits

Production/Creative

Director
Rei Nadal
Producer
Flaminia Maltese
Production Company
Executive Producer
Executive Producer
Juliette Larthe
Production Manager
Leonardo Grillo
1st AD
Giorgio Melidoni

Camera

Director of Photography
Focus Puller
Silvio Bersani
2nd AC
Claudia Mariani

Art

Art Director
Soraja Cehic

Editorial

Editor
Amber Saunders

Grading

Colourist
Ruth Wardell
Colour grade company
Okay Studio

Misc

Creative Director
Aurora Manni

Other credits

Project Manager

Leonardo Grillo

Management

EXIT Music Management

Record Label

Sony Music Italy

Service Company

Think Cattleya

GM/ Executive Producer

Martino Benvenuti

Assistant Producer

Alice Cigada

1st AD

Giorgio Melidoni

2nd AD

Federica D’Alatri

AOSM

Claudia Di Luccio

Production Manager

Christian Scacco

Unit Manager

Alessandro Luceri

Production Coordinator

Silvia Barba

Production

Raffaele Losco

Production

Lorenzo Greco

VTR

Marco Bosco

Loader

Valentina Chiarello

Art Director Assistant

Alice Ariano

Prop Master

Marco Marinelli

Prop Master

Pierluigi Parisi

Stylist

Nick Cerioni

Ass. Stylist

Michele Potenza

Ass. Stylist

Salvatore Pezzella

Makeup

Chantal Ciaffardini

Hair Stylist

Marco Steri

Hairdresser

Adelaide Fiani

Makeup (Extras)

Paola Sgreò & Federica Pettirossi

Costume Designer (Extras)

Giorgia Maggi & Mara Amorosi

Photographer

Ilaria Ieie

Photographer’s Assistant

Fabio Germinario

Video Maker

Giacomo Gianfelici

Service

Panalight

Post Producer

Harriet Cawley At Zed

Colour Producer

Holly Tidwell At Okay Studio

Sound Designer

Circuit Recordings

PRETTYBIRD UK PR

Lee Sharrock

Rob Ulitski - 25th Oct 2021

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