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Delaurentis 'Unica's Cloud' by AB/CD/CD

Promonews - 4th Oct 2021

Directing duo AB/CD/CD explore the relationship between human and machine in their new video for French electronic artist Delaurentis.

A young woman becomes the flamboyant conductor of an airborne squadron of drones, in a mesmerising confluence of stylish cinematography, choreography and visual effects for Unica's Cloud. As the power dynamic moves towards the girl - played by Helena Olmedo Duynslaeger - it brings a riveting spectacle, with the overriding sense that this could quickly become destructive.       

The machine and the place of the human body is a central issue in the work of the directing team who had already explored it with their short film Server Room, and commercials such as 'Age of Experience' for Samsung.

 

AB/CD/CD:

The idea is to show a dynamic of co-habitation between nature, humans and machines.

"A thick fog dissipates over a stadium. Within it, a young charismatic woman. She looks like she escaped from somewhere to get here.

"Through a gestural routine inspired by the world of manga (half-dance, half-incantation), she invokes a drones pack that gathers around her. Perfectly synchronized with her gestures, they offer a show of symbiosis between humans, machines, and nature. Half-magical, half-threatening.

"The second scene presents the young woman as a leader who guides drones through an empty field full of waste. They invest the streets with panache and enthusiasm, a sign of a disturbing burst of vitality.

"There is not really a story, but rather a very simple process. The idea is essentially to show a dynamic of co-habitation between nature, humans and machines. Without taking a position, we let perceive how this dynamic is both beautiful and magical and at the same time quite worrying." 

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Promonews - 4th Oct 2021

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  • Director's notes
  • VFX
  • Alternative, Electronica

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Credits

Production/Creative

Director
AB-CD-CD
Producer
Lola Idounda
Production Company
Production Company
Very Content
Executive Producer
Jerome Denis
Production Manager
Laetitia Snaoui
Production Manager
Zelie Deletrain
1st AD
Mathieu Perez

Camera

Director of Photography
Sander Vandenbroucke
Focus Puller
Nina Trubert
2nd AC
Martin Grillet

Lighting/Grip

Gaffer
Lucas Pommier

Art

Art Director
Penelope Hemon

Wardrobe

Wardrobe
Alya Derris
Make-up
Anouk Haïf

Casting

Lead actor
Helena Olmedo Duynslaeger

Editorial

Editor
Vincent Fleischmann

Grading

Colourist
Sylvain Canaux
Colour grade company
Saint Louis

VFX

VFX
FIRM
Post production company
FIRM
Post Producer
Celine Marsais

Agent

Director's Rep (UK)

Other credits

Drone Pilot

Robin Colin

Promonews - 4th Oct 2021

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