Rob Ulitski - 30th Sept 2021

The infamous Sunny D scandal from the 90's get a bonkers visual treatment, in Will Clark's promo for Buzzard Buzzard Buzzard's You. 

Taking us on an obscure, orange juice-fuelled fever dream, we follow vocalist Tom as he downs a tonne of the drink, getting more and more orange until... well he turns into one. Just like internet meme icon The Annoying Orange, his entire body is replaced by the fruit, with only eyes and a mouth to keep singing along. 

Interspersed with shots of a news crew interviewing the singer, and shots of the band hula-hooping the night away, it's a brilliant visual for a brilliant track. 


For a moment we thought Tom might actually turn orange. 

"I’ve always been inspired by Roald Dahl’s bonkers story plots and how the characters find themselves in all sorts of trouble. When concocting the idea I remembered a time in the 90s where Sunny D was fully turbo-charged and apparently had the power to turn us kids orange. I think they sold it off as being full of vitamins…

"It was pure fun from beginning to end working with a lovely bunch of very talented people. I really rate Tom’s commitment to the cause for chucking back so much juice then bathing in it. For a moment we thought he might actually turn orange. He rocks that orange face better than anyone…"

PRO Credits


DirectorWill Clark
ProducerDenisa Cantor
Production CompanyDeadbeat Films
Executive ProducerJack Thompson-Roylance
Executive ProducerBoris Thompson-Roylance
Director of PhotographyStephen Dunn
Focus PullerMindaugas Kairys
GafferAlex Rice
Art DirectorHannah Backshall
Set DresserRoss Symonds-Potter
Set DresserMarcus Dodd-Wilson
EditorBecky Garner
ColouristConnor Coolbear
Grading companyElectric Theatre Collective
VFXJack Shinningford
Director's RepresentationMarisa Garner Associates

Rob Ulitski - 30th Sept 2021

Related Content


DJ Durbin 'Grotchz' by Peter Haueis

Peter Haueis celebrates the early days of rave culture in a way that resonates with current times in the nostalgic promo for DJ Durbin. 

Rob Ulitski - 7 hours ago

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 20 days ago