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Laroie 'Speed Of Life' by Maïlis

Rob Ulitski - 8th Sept 2021

Canadian pop-artist Laroie is on top of the world... until she isn't, in Maïlis' promo for Speed of Life. 

Interpreting the lyrics quite literally, the video shows quite how quickly life can unravel - and reach a disturbing demise - by showing the artist dancing in the street without a care in the world, before being taken out. 

Daring and original, the video flips the script at the last second, and encourages a rewatch to process the lead-up to the climax.

"Speed of Life is a good example to never forget that no one is invincible," says Maïlis. "Even when we feel on top of the world and we believe we are completely in control of everything, we should always remember that, in the end, we are nothing at all. And if we forget, life will remind us."

Rob Ulitski - 8th Sept 2021

Tags

  • Pop
  • Performance
  • Road
  • Dancing
  • Speed

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Credits

Production/Creative

Director
Maïlis
Producer
Maïlis
Producer
Laroie

Camera

Director of Photography
Antoine Ryan

Lighting/Grip

Gaffer
Curtis Halladay

Wardrobe

Make-up
Ashley Diabo
Wardrobe
Masha Sitnikova

Grading

Colourist
Charles Etienne Pascal
Colour grade company
Shed

VFX

VFX
Will Albu

Rob Ulitski - 8th Sept 2021

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