Arthur Studholme directs a hilarious promo for Welshy's All For You. 

We have all had the unfortunate experience of making accidental physical contact with a stranger in a public place, but for this video's protagonist - played by comedian Thomas Gray - he welcomes the first touch, with a girl as they both bend down to pick something up. It could even be described as fate...

"The concept of this video centres around that strange moment in life when one makes minor unwanted physical contact with a stranger in public," confirms Studholme. "The video explores what goes on inside our protagonist's head the moment this very thing happens to him on the bus on his way home from work." 

In fact, our hero discovers that every person - or object - he touches afterwards gets a starring role in his fantasies - whether it's running down the beach Baywatch-style, or throwing clay like the loved-up couple in Ghost... and what starts off as a dream becomes a nightmare. The resulting nonsense is absurdly mesmerising.