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Welshy 'All For You' by Arthur Studholme

Rob Ulitski - 14th July 2021

Arthur Studholme directs a hilarious promo for Welshy's All For You. 

We have all had the unfortunate experience of making accidental physical contact with a stranger in a public place, but for this video's protagonist - played by comedian Thomas Gray - he welcomes the first touch, with a girl as they both bend down to pick something up. It could even be described as fate...

"The concept of this video centres around that strange moment in life when one makes minor unwanted physical contact with a stranger in public," confirms Studholme. "The video explores what goes on inside our protagonist's head the moment this very thing happens to him on the bus on his way home from work." 

In fact, our hero discovers that every person - or object - he touches afterwards gets a starring role in his fantasies - whether it's running down the beach Baywatch-style, or throwing clay like the loved-up couple in Ghost... and what starts off as a dream becomes a nightmare. The resulting nonsense is absurdly mesmerising.

Rob Ulitski - 14th July 2021

Tags

  • Comedy
  • Narrative
  • funny
  • touch
  • Fantasy
  • Bus
  • Dog

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Credits

Production/Creative

Director
Arthur Studholme
Producer
Conor Duffy
Production Company
Blood Films
Executive Producer
Chris Kirtley
Production Manager
Jack Stacey
1st AD
Charlotte Miller

Camera

Director of Photography
Aidan Bryan
Focus Puller
Mike Simpson
2nd AC
Kieran Poynter

Lighting/Grip

Gaffer
Tony Hamilton

Art

Art Director

Wardrobe

Wardrobe
Misty Ingham
Make-up
Holly Spencer

Casting

Lead actor
Thomas Gray

Editorial

Editor
Cosmo Wellings
Editor
Arthur Studholme

Grading

Colourist
Katie Dymmock

Commission

Commissioner
Elena Argiros
Label
Insanity Records

Rob Ulitski - 14th July 2021

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