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Jay 1 ft KSI 'Swerve' by Dir. Lx

Rob Ulitski - 7th July 2021

Dir. Lx directs a playful performance promo for Jay 1 featuring KSI. 

Boldly vibrant and hypnotic, Dir. Lx's often understated style is turned on its head, in a tour de force of set builds, vivid styling and nostalgic conceptual setups. 

The performances are key, of course, and both artists bring their A-game, ramping up palpable energy from scene to scene, whilst Lx's eye for composition is on display from start to finish. 

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Rob Ulitski - 7th July 2021

Tags

  • Hip Hop
  • Grime
  • Performance
  • Set Build
  • Set Design
  • Art Direction
  • High Energy
  • GRM Daily

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Credits

Production/Creative

Director
Dir. Lx
Producer
Ellis Fox
Producer
Gil Kolirin
Production Company
Greatcoat Films
Executive Producer
Kareem Adeshina
1st AD
Paolo De Battista

Camera

Director of Photography
JP Garcia

Art

Art Director
Ella Violetta

Wardrobe

Wardrobe
Vivian Nwonka
Wardrobe
Kiera Liberati
Make-up
Babyface
Make-up
Coco Hirani

Editorial

Editor
Sam Hardy

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Agent

Director's Representation

Commission

Commissioner
Elena Argiros

Rob Ulitski - 7th July 2021

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