David Knight - 2nd July 2021

Headie One plays a bank robber with imaginative attitude to his accumulated wealth, in DAPS's visually arresting video for Pound Signs.

DAPS gets pulses racing from the start with a heist, where Headie gets heavy on the approaching cops. Then he heads to the laundrette and is literally rolling in £50 notes, before a high stakes card game reaches an electrifiying climax.

Employing a clever use of camera movement and a fluidity across the visuals, DoP Sam Meyer's cinematography elevates the ambitious concept, and a suitably gritty grade helps tie everything together.

PRO Credits


ProducerTony Longe
Production CompanyCreativs Label
Production CompanyCr8tive Row
Executive ProducerNadya Persaud
Executive ProducerDAPS
Executive ProducerInga Veronique
Line ProducerAmara Rossell
Production ManagerEmily Mulkerrins
1st ADChris Malin
Director of PhotographySam Meyer
Focus PullerLouis Vella
2nd ACJames Tilyard
GafferSteve Cameron
Art DirectorCharlotte Toon
WardrobeRaya Dias
Make-upMichelle Vernege
EditorPost Calton
ColouristKinan Chabani
VFXMitrofanov Dmitriy, Daniel Longe
Lead actorHeadie One
CommissionerElena Argiros
Other creditsSound Operator - Jordan Heron Sound Designer - Timo Saila DIT - Morgan Perry

David Knight - 2nd July 2021

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