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Rudimental 'Straight From The Heart' by JAK

Rob Ulitski - 30th June 2021

Directing duo JAK riff on the perpetual presence of lockdown in the action-packed promo for Rudimental's Straight From The Heart. 

Opening with a selection of abstract POV shots and run-ins with various members of the public, the protagonist is revealed to have a boombox for a head, and an insatiable urge to go out and party. 

Infused with a frenetic, unabashed energy and influenced by videos such as the iconic Jonas Åkerlund-directed video for The Prodigy's Smack My B**** Up, the video has a refreshing concept and a confident perspective, and is an exciting sneak peek of Rudimental's latest album release coming September 3rd. 

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Rob Ulitski - 30th June 2021

Tags

  • Dance
  • Electronic
  • Absurd
  • Surreal
  • Boombox
  • lockdown

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Credits

Production/Creative

Director
JAK
Producer
Grainne Dwyer
Producer
Maggie McDermott
Producer
Carla Thomas
Production Company
Ntropic
Executive Producer
Ollie Allgrove
Production Manager
Emily Power
1st AD
Drew Maitland

Camera

Director of Photography
Luke Jacobs
Focus Puller
JJ Sullivan
2nd AC
Anna O'carroll

Lighting/Grip

Gaffer
Eoghan Hand

Editorial

Editor
Meg Thorne
Editing company
The Quarry

Grading

Colourist
Karol Cybulksi

Agent

Director's Representation

Commission

Commissioner
Label
Atlantic Records

Other credits

ECD

Aidan Gibbons

2nd AD

Zoe Brennan Whitmore

Rob Ulitski - 30th June 2021

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