Rudimental 'Straight From The Heart' by JAK
Rob Ulitski - 30th June 2021
Directing duo JAK riff on the perpetual presence of lockdown in the action-packed promo for Rudimental's Straight From The Heart.
Opening with a selection of abstract POV shots and run-ins with various members of the public, the protagonist is revealed to have a boombox for a head, and an insatiable urge to go out and party.
Infused with a frenetic, unabashed energy and influenced by videos such as the iconic Jonas Åkerlund-directed video for The Prodigy's Smack My B**** Up, the video has a refreshing concept and a confident perspective, and is an exciting sneak peek of Rudimental's latest album release coming September 3rd.
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Rob Ulitski - 30th June 2021
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Credits
Production/Creative
- Director
- JAK
- Producer
- Grainne Dwyer
- Producer
- Maggie McDermott
- Producer
- Carla Thomas
- Production Company
- Ntropic
- Executive Producer
- Ollie Allgrove
- Production Manager
- Emily Power
- 1st AD
- Drew Maitland
Camera
- Director of Photography
- Luke Jacobs
- Focus Puller
- JJ Sullivan
- 2nd AC
- Anna O'carroll
Lighting/Grip
- Gaffer
- Eoghan Hand
Editorial
- Editor
- Meg Thorne
- Editing company
- TQ
Grading
- Colourist
- Karol Cybulksi
VFX
- VFX
- Daydreamer Vfx
- Post Producer
- Melissa Trindade
Agent
- Director's Representation
- AU
Commission
- Commissioner
- KJ
- Label
- Atlantic Records
Other credits
ECD
Aidan Gibbons
2nd AD
Zoe Brennan Whitmore
Rob Ulitski - 30th June 2021