Rudimental 'Straight From The Heart' by JAK
Rob Ulitski - 30th June 2021
Directing duo JAK riff on the perpetual presence of lockdown in the action-packed promo for Rudimental's Straight From The Heart.Â
Opening with a selection of abstract POV shots and run-ins with various members of the public, the protagonist is revealed to have a boombox for a head, and an insatiable urge to go out and party.Â
Infused with a frenetic, unabashed energy and influenced by videos such as the iconic Jonas Ã…kerlund-directed video for The Prodigy's Smack My B**** Up, the video has a refreshing concept and a confident perspective, and is an exciting sneak peek of Rudimental's latest album release coming September 3rd.Â
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Credits
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Production/Creative
- Director
- JAK
- Producer
- Producer
- Producer
- Production Company
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Editorial
- Editor
- Editing company
- TQ
Grading
- Colourist
VFX
- VFX
- Post Producer
Agent
- Director's Representation
- AU
Commission
- Commissioner
- Label
Rob Ulitski - 30th June 2021