M22 ft Rhea Melvin 'Gravity' by Favourite Colour Black
Promonews - 18th May 2021
Guest vocalist Rhea Melvin takes charge in the video Favourite Colour Black's video for DJ/producer outfit M22.
In the video for Gravity, Chris Turner (aka FCB) draws a top performance from this rising female pop artist - as he has done previously for the likes of Alice Chater and Four of Diamonds - with sterling assistance from DoP Luke Scully, production designers Create-b, and choreographer Mark Jennings.
Melvin provides the charisma and dance moves, adding considerable appeal to the scenario of a secret government bunker where weird Area 51-style experiments take place.
FAVOURITE COLOUR BLACK:
Once I’d met Rhea... we realised she was an amazing dancer.
"The concept was pretty straightforward, and all based on the key idea that - at some point in the video - Rhea would float off the ground. But that actually became a much smaller part of the approach once I’d met Rhea on our first Zoom call with the band, and we realised she was actually an amazing dancer.
"After this, the video developed to include much more choreography, working with my regular collaborator Mark Jennings. But the key concept - a kind of Area 51 meets TLC scientific research facility - persisted as a background narrative."
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Promonews - 18th May 2021
Credits
Production/Creative
- Director
- Favourite Colour: Black
- Producer
- Thalia Murray
- Production Company
- Stabel London
Camera
- Director of Photography
- Luke Scully
Lighting/Grip
- Gaffer
- Isaac Whittingham
Art
- Art Director
- Create-b
Wardrobe
- Hair
- Alex Price
- Make-up
- Rebekah Lidston
Editorial
- Editor
- Craig Coole
Grading
- Colourist
- Ian Vic Parker
- Colour grade company
- Raised By Wolves
Agent
- Director's Representation
- MA
Commission
- Commissioner
- Ailsa Robertson
Promonews - 18th May 2021