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M22 ft Rhea Melvin 'Gravity' by Favourite Colour Black

Promonews - 18th May 2021

Guest vocalist Rhea Melvin takes charge in the video Favourite Colour Black's video for DJ/producer outfit M22.

In the video for Gravity, Chris Turner (aka FCB) draws a top performance from this rising female pop artist - as he has done previously for the likes of Alice Chater and Four of Diamonds - with sterling assistance from DoP Luke Scully, production designers Create-b, and choreographer Mark Jennings.

Melvin provides the charisma and dance moves, adding considerable appeal to the scenario of a secret government bunker where weird Area 51-style experiments take place.

FAVOURITE COLOUR BLACK:

Once I’d met Rhea... we realised she was an amazing dancer.

"The concept was pretty straightforward, and all based on the key idea that - at some point in the video - Rhea would float off the ground. But that actually became a much smaller part of the approach once I’d met Rhea on our first Zoom call with the band, and we realised she was actually an amazing dancer.

"After this, the video developed to include much more choreography, working with my regular collaborator Mark Jennings. But the key concept - a kind of Area 51 meets TLC scientific research facility - persisted as a background narrative."

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Promonews - 18th May 2021

Tags

  • Choreography
  • Performance
  • Pop
  • Area 51

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Credits

Production/Creative

Director
Favourite Colour: Black
Producer
Thalia Murray
Production Company
Stabel London

Camera

Director of Photography
Luke Scully

Lighting/Grip

Gaffer
Isaac Whittingham

Art

Art Director
Create-b

Wardrobe

Hair
Alex Price
Make-up
Rebekah Lidston

Editorial

Editor
Craig Coole

Grading

Colourist
Ian Vic Parker
Colour grade company
Raised By Wolves

Agent

Director's Representation

Commission

Commissioner
Ailsa Robertson

Promonews - 18th May 2021

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