Navos 'Believe Me' by Dan French
Rob Ulitski - 26th Mar 2021
A group of young people attend Rave Rehab, in Dan French's fun-filled promo for Navos.
The video for Believe Me explores the gap left in our lives by the lack of dancefloor action through lockdown -opening with a hilarious monologue from one of the participants during a group therapy sessio. The video then spirals into surreal classroom setups, VR mini raves and a collective party on the rooftop of the facility.
Wonderfully executed, the dichotomy of the almost dystopian aesthetic paired with vintage snippets of real nightclubs is nostalgic and yearning, and anchors the concept in our current reality.
DAN FRENCH:
I felt like it would be a serious shock to the system being dropped into the middle of the crowd right now.
"This was one of those ideas that came really quickly and I could see how it would play out almost immediately, which I find is usually a good sign. I think with the recent news, the thing on everyone's mind was when are we going to be at a festival in the sun again and that's what we wanted to emulate.
"The idea of having a rehab just came from the fact I felt like it would be a serious shock to the system being dropped into the middle of the crowd right now. It was a really tight turnaround, with us shooting inside of a week after sign off and finishing post just a week later.
"I can thank a great team for managing to pull that off, everyone was really on point. It was nice to do something so fun and uplifting after such a long and tiresome year of lockdown. I think that's the closest I'll come to a party for a little while."
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Rob Ulitski - 26th Mar 2021
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Credits
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Production/Creative
- Director
- Dan French
- Producer
- Pilar Muro
- Production Company
- Papaya Films
- Executive Producer
- Pilar Muro
- Production Manager
- Katie Cooper
- 1st AD
- Sam Roffey
Camera
- Director of Photography
- Rik Burnell
- Focus Puller
- Kai Newton
- 2nd AC
- Fabio Cachucho
Lighting/Grip
- Gaffer
- John Letsinger
Art
- Art Director
- Anna Papa
Wardrobe
- Hair
- Louise Hall
- Make-up
- Louise Hall
- Wardrobe
- Sophia Katyea
Editorial
- Editor
- Dan French
Grading
- Colourist
- Yoomin Lee
Agent
- Director's Representation
- MA
Commission
- Commissioner
- Lisa Foo
- Label
- Island Records
Other credits
Production Assistant: MATT CRAIG
Production Runner: ESTEBAN GAMBA
Covid Officer: SAM MINES
Camera Trainee: KELLY SMITH
Spark: SAM BAKER
Spark: ISAAC WHITTINGHAM
Desk Op: JARROD O’CONNELL
Lighting Trainee: JOEL BREAKWELL
Grip: STEVE GILBERT
Art Assistant: GRAEME PEACOCK
MUA Assistant: KALISHA GOHIL
Stylist Assistant: LAURIE TB
Featuring:
CIARA ALEXANDER
ALEX MEREDITH
WILL KELLY
LUCAS JONES
MATTHEW SCOTT
ABIGAIL O’REGAN
OLUWATOSIN OMOTOSHO
VISHAAL CORPAUL
DAVINA DEWRANCE
KATRIONA BROWN
CHARLES ANGIAMA
RIO FREDRIKA
Rob Ulitski - 26th Mar 2021