Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Navos 'Believe Me' by Dan French

Rob Ulitski - 26th Mar 2021

A group of young people attend Rave Rehab, in Dan French's fun-filled promo for Navos. 

The video for Believe Me explores the gap left in our lives by the lack of dancefloor action through lockdown -opening with a hilarious monologue from one of the participants during a group therapy sessio. The video then spirals into surreal classroom setups, VR mini raves and a collective party on the rooftop of the facility. 

Wonderfully executed, the dichotomy of the almost dystopian aesthetic paired with vintage snippets of real nightclubs is nostalgic and yearning, and anchors the concept in our current reality. 

DAN FRENCH:

I felt like it would be a serious shock to the system being dropped into the middle of the crowd right now. 

"This was one of those ideas that came really quickly and I could see how it would play out almost immediately, which I find is usually a good sign. I think with the recent news, the thing on everyone's mind was when are we going to be at a festival in the sun again and that's what we wanted to emulate.

"The idea of having a rehab just came from the fact I felt like it would be a serious shock to the system being dropped into the middle of the crowd right now. It was a really tight turnaround, with us shooting inside of a week after sign off and finishing post just a week later.

"I can thank a great team for managing to pull that off, everyone was really on point. It was nice to do something so fun and uplifting after such a long and tiresome year of lockdown. I think that's the closest I'll come to a party for a little while."

Featured sponsors

Rob Ulitski - 26th Mar 2021

Tags

  • Comedy
  • Narrative
  • Dance
  • Rave
  • Dancefloor
  • lockdown

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Dan French
Producer
Pilar Muro
Production Company
Executive Producer
Pilar Muro
Production Manager
Katie Cooper
1st AD
Sam Roffey

Camera

Director of Photography
Rik Burnell
Focus Puller
Kai Newton
2nd AC
Fabio Cachucho

Lighting/Grip

Gaffer
John Letsinger

Art

Art Director
Anna Papa

Wardrobe

Wardrobe
Sophia Katyea
Hair
Louise Hall
Make-up
Louise Hall

Editorial

Editor
Dan French

Grading

Colourist
Yoomin Lee

Agent

Director's Representation

Commission

Commissioner
Lisa Foo
Label
Island Records

Other credits

Production Assistant: MATT CRAIG

Production Runner: ESTEBAN GAMBA

Covid Officer: SAM MINES

Camera Trainee: KELLY SMITH

Spark: SAM BAKER

Spark: ISAAC WHITTINGHAM

Desk Op: JARROD O’CONNELL

Lighting Trainee: JOEL BREAKWELL

Grip: STEVE GILBERT

Art Assistant: GRAEME PEACOCK

MUA Assistant: KALISHA GOHIL

Stylist Assistant: LAURIE TB

Featuring: 

CIARA ALEXANDER

ALEX MEREDITH

WILL KELLY

LUCAS JONES

MATTHEW SCOTT

ABIGAIL O’REGAN

OLUWATOSIN OMOTOSHO

VISHAAL CORPAUL

DAVINA DEWRANCE

KATRIONA BROWN

CHARLES ANGIAMA

RIO FREDRIKA

Rob Ulitski - 26th Mar 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video