Promonews - 1st Mar 2021

Caroline Hajny's promo of Maison Bent's AW21 collection, premiering during London Fashion Week, features Leah Weller - a Londoner of St Lucian and English heritage - performing her fourth single Strangers.

Maison Bent celebrates Caribbean style with the new collection, echoing the working class fashions of Generation Windrush - a direction that was inspired by Bent's conversations with her grandfather about life for Black people in London in the 1960s.

Caroline Hajny approaches the film visuals using vivid colour schemes to contrast with the neutral hues of the collection. A distinctive fish-eye lens creates a vintage universe of bold and exaggerated optics, with Weller's performance intercut with the presentation of the collection.

Credits

DirectorCaroline Hajny
ProducerCaroline Hajny
Director of PhotographyMichael Hobdell
WardrobeDelenn Vaughan
Make-upSunny Cradock
ColouristAlex O'Brien
Grading companyBlack Kite Studios

Promonews - 1st Mar 2021

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