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Digga D X AJ Tracey 'Bringing It Back' by KC Locke

Rob Ulitski - 10th Feb 2021

KC Locke goes back to basics, with the high-energy stylings of his new promo for Digga D and AJ Tracey. 

Taking charge of operating as well as directing, Locke's fluid camerawork effortlessly connects several distinctive vignettes, aided by whip-pan transitions cut together by frequent collaborator Jamil Shaukat.

Performance is the focus here, bouncing back and forth between two faux live setups, before heading to the recording studio and letting the energy run wild. 

It has the classic signs of a KC Locke visual, with a more stripped-back, intimate feel than some of his bigger projects. 

KC LOCKE:

It's not everyday that I grab the camera on set, but had to on this one. 

"Had to bring it back to the trenches on this video, fusing the old with the new. I stripped it right back to just pure gully energy mode.

"It's not everyday that I grab the camera on set, but had to on this one, bringing back the handheld energy that got me to the point I am at today.

"Arran Green [DoP] did a brilliant job in this video and got all the whip transitions perfect and put so much energy into capturing each scene. The footage was put through the edit machine in a mad 24 hour turnaround while sat in with Jamil Shaukat as he worked his scientific magic!

"This shoot brought back so many memories of when I first started out shooting, doing everything myself, directing, producing and editing, Now I have built a team of my own who I am very proud of and am very grateful for."

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Rob Ulitski - 10th Feb 2021

Tags

  • Hip Hop
  • Fluid
  • Whip Pan
  • Transition
  • Handheld

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Credits

Production/Creative

Director
KC Locke
Producer
Lewis Nicolson
Line Producer
James Cross
Production Company
Swords & Eagles
Executive Producer
Production Manager
Ella Taylor Palfrey
1st AD
Luke Goodrich

Camera

Director of Photography
Arran Green
Focus Puller
Marcus Albersten
2nd AC
James Tileyard

Lighting/Grip

Gaffer
Chris Saringinson
Gaffer
Lee Symington

Art

Art Director
Jenny O'Sullivan

Editorial

Editor
Jamil Shaukat
Editing company
Swords & Eagles

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Agent

Director's Representation

Commission

Commissioner
Ali Neale
Commissioner
Hannah Colson
Label
Caroline

Rob Ulitski - 10th Feb 2021

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