Rob Ulitski - 15th Jan 2021

Wowa takes us back in time with a 90's style RnB promo for Esther. 

With the 90's aesthetic being all the rage right now, it's easy to forget some of the more subtle stylistic elements that were used back in the day. Sure, there was gloss and excess all around, but the idea of stylised, non-narrative vignettes that don't make a huge amount of sense (but look super cool) has been slightly lost to time. 

For example, when was the last time you saw an artist and a mysterious male model standing in the rain looking gloomy? If you can't remember, don't fret - Wowa and Esther deliver in the promo for Pourin. 

The video intercuts various performance setups with plenty of glamorous poses and striking cinematography - care of DoP Gaul Porat - which perfectly encapsulates the mood and tone of the track. 

Steadily climbing in views on YouTube via some strategic advertising, Esther is most definitely an artist to keep a close eye on.

PRO Credits


ProducerLavinia Noel
Production CompanyLola LDN
Executive ProducerFatima Ouklilane
1st ADAfzal Robani
Director of PhotographyGaul Porat
Focus PullerMarcus Albertsen
2nd ACNico Di Matteo
GafferAlex Cullen
WardrobeAlize De Mange
Make-upMikai Mcdermott
ColouristDylan Hageman
Director's RepresentationFatima Ouklilane
Other creditsRunner - Dante Roberts PA - Laila Lakhal Jib Op - Joe McNally

Rob Ulitski - 15th Jan 2021

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