Esther 'Pourin' by Wowa
Wowa takes us back in time with a 90's style RnB promo for Esther.
With the 90's aesthetic being all the rage right now, it's easy to forget some of the more subtle stylistic elements that were used back in the day. Sure, there was gloss and excess all around, but the idea of stylised, non-narrative vignettes that don't make a huge amount of sense (but look super cool) has been slightly lost to time.
For example, when was the last time you saw an artist and a mysterious male model standing in the rain looking gloomy? If you can't remember, don't fret - Wowa and Esther deliver in the promo for Pourin.
The video intercuts various performance setups with plenty of glamorous poses and striking cinematography - care of DoP Gaul Porat - which perfectly encapsulates the mood and tone of the track.
Steadily climbing in views on YouTube via some strategic advertising, Esther is most definitely an artist to keep a close eye on.
|Executive Producer||Fatima Ouklilane|
|1st AD||Afzal Robani|
|Director of Photography||Gaul Porat|
|Focus Puller||Marcus Albertsen|
|2nd AC||Nico Di Matteo|
|Wardrobe||Alize De Mange|
|Director's Representation||Fatima Ouklilane|
|Other credits||Runner - Dante Roberts PA - Laila Lakhal Jib Op - Joe McNally|
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