Esther 'Pourin' by Wowa
Rob Ulitski - 15th Jan 2021
Wowa takes us back in time with a 90's style RnB promo for Esther.
With the 90's aesthetic being all the rage right now, it's easy to forget some of the more subtle stylistic elements that were used back in the day. Sure, there was gloss and excess all around, but the idea of stylised, non-narrative vignettes that don't make a huge amount of sense (but look super cool) has been slightly lost to time.
For example, when was the last time you saw an artist and a mysterious male model standing in the rain looking gloomy? If you can't remember, don't fret - Wowa and Esther deliver in the promo for Pourin.
The video intercuts various performance setups with plenty of glamorous poses and striking cinematography - care of DoP Gaul Porat - which perfectly encapsulates the mood and tone of the track.
Steadily climbing in views on YouTube via some strategic advertising, Esther is most definitely an artist to keep a close eye on.
Rob Ulitski - 15th Jan 2021
Credits
Featured here in the credits?
Production/Creative
- Director
- Wowa
- Producer
- Lavinia Noel
- Production Company
- LL
- Executive Producer
- Fatima Ouklilane
- 1st AD
- Afzal Robani
Camera
- Director of Photography
- Gaul Porat
- Focus Puller
- Marcus Albertsen
- 2nd AC
- Nico Di Matteo
Lighting/Grip
- Gaffer
- Alex Cullen
Wardrobe
- Hair
- Simmi
- Make-up
- Mikai Mcdermott
- Wardrobe
- Alize De Mange
Editorial
- Editor
- Wowa
Grading
- Colourist
- Dylan Hageman
Agent
- Director's Representation
- Fatima Ouklilane
Other credits
Runner
Dante Roberts
PA
Laila Lakhal
Jib Op
Joe McNally
Rob Ulitski - 15th Jan 2021