Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

London Grammar 'Lose Your Head' by Zhang + Knight

Rob Ulitski - 14th Jan 2021

Zhang + Knight direct an ethereal promo for London Grammar's Lose Your Head. 

In the studio-set video, we see vocalist Hannah Reid on a sinking ship, as she hears the siren song of the sea - created from a giant piece of silk-like fabric - beneath her. She leaves her comfort zone behind, walking among the waves and eventually sinking into their embrace.

The pastel-washed colour scheme and minimalist design - reprised from the directing duo's acclaimed videos for Eden and Meryem Aboulouafa - are anchored by a mesmerising performance from Reid, who thrives in the soft surreality of the concept. 

ZHANG + KNIGHT: 

Being surrounded by the colossal fabric ocean [on the shoot] was a sensorial overload.

"When we heard London Grammar’s track it really conveyed the dizzying sensation of surrendering to a powerful feeling. So we set our hearts on creating a dreamscape which captured exactly that. A glittering ocean maelstrom engulfing Hannah just seemed so right, and the band thought so too! 

"The shoot day was magical; being surrounded by the colossal fabric ocean all day was a sensorial overload. We’d find ourselves hypnotised by the moving ‘water’ - running through the ‘waves’ felt like a kind of floating.

"Hours after wrapping and leaving that ethereal pink world (lit so beautifully by DOP Matthias Koenigswieser), we found ourselves upon it and wishing that we could visit again. Hopefully the video captures that same daze."

Featured sponsors

Rob Ulitski - 14th Jan 2021

Tags

  • Director's notes
  • Surreal
  • Pop
  • Pastel
  • Ship
  • Sea

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Zhang + Knight
Producer
Nicole Powell
Production Company
Executive Producer
Luke Tierney
Production Manager
Ivan Ivanov

Camera

Director of Photography
Matthias Koenigswieser

Art

Art Director
Lora Venkova

Wardrobe

Wardrobe
Taff Williamson

Editorial

Editor
Jack Williams
Editing company
The Assembly Rooms

Grading

Colourist
Daniel de Vue
Colour grade company
a52

Commission

Commissioner
Crowns & Owls
Label
Ministry of Sound

Other credits

Service Company

B2Y

Rob Ulitski - 14th Jan 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video