London Grammar 'Lose Your Head' by Zhang + Knight
Rob Ulitski - 14th Jan 2021
Zhang + Knight direct an ethereal promo for London Grammar's Lose Your Head.
In the studio-set video, we see vocalist Hannah Reid on a sinking ship, as she hears the siren song of the sea - created from a giant piece of silk-like fabric - beneath her. She leaves her comfort zone behind, walking among the waves and eventually sinking into their embrace.
The pastel-washed colour scheme and minimalist design - reprised from the directing duo's acclaimed videos for Eden and Meryem Aboulouafa - are anchored by a mesmerising performance from Reid, who thrives in the soft surreality of the concept.
ZHANG + KNIGHT:
Being surrounded by the colossal fabric ocean [on the shoot] was a sensorial overload.
"When we heard London Grammar’s track it really conveyed the dizzying sensation of surrendering to a powerful feeling. So we set our hearts on creating a dreamscape which captured exactly that. A glittering ocean maelstrom engulfing Hannah just seemed so right, and the band thought so too!
"The shoot day was magical; being surrounded by the colossal fabric ocean all day was a sensorial overload. We’d find ourselves hypnotised by the moving ‘water’ - running through the ‘waves’ felt like a kind of floating.
"Hours after wrapping and leaving that ethereal pink world (lit so beautifully by DOP Matthias Koenigswieser), we found ourselves upon it and wishing that we could visit again. Hopefully the video captures that same daze."
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Rob Ulitski - 14th Jan 2021
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Credits
Production/Creative
- Director
- Zhang + Knight
- Producer
- Nicole Powell
- Production Company
- F
- Executive Producer
- Luke Tierney
- Production Manager
- Ivan Ivanov
Camera
- Director of Photography
- Matthias Koenigswieser
Art
- Art Director
- Lora Venkova
Wardrobe
- Wardrobe
- Taff Williamson
Editorial
- Editor
- Jack Williams
- Editing company
- The Assembly Rooms
Grading
- Colourist
- Daniel de Vue
- Colour grade company
- a52
VFX
- VFX
- Nu Boyana Fx
Commission
- Commissioner
- Crowns & Owls
- Label
- Ministry of Sound
Other credits
Service Company
B2Y
Rob Ulitski - 14th Jan 2021