The Weeknd has had another makeover in the latest video from the After Hours campaign. 

As well as exhibiting the latest incarnation of Abel Tesfaye's pychologically-damaged lounge singer character he's played in every video - and live performance - for songs from his hit album, Cliqua's video for Save Your Tears also arguably references his mystifying omission from this year's Grammy nominations.

Certainly lots of Weeknd fans think so.