In the video for Justin Jesso's Too Good To Lose, a mask maker is absorbed in the job of crafting the perfect mask - only to realize that what's been holding him back was never a lack of talent but something much deeper.

Timon Birkhofer directs this allegorical tale, with elements of fantasy and drama, with Jesso's heartfelt performance into a very satisfying and effective visual to accompany the Chicago-born singer-songwriter who has made his name collaborating with Kygo.