Promonews - 7th Jan 2021

In the video for Justin Jesso's Too Good To Lose, a mask maker is absorbed in the job of crafting the perfect mask - only to realize that what's been holding him back was never a lack of talent but something much deeper.

Timon Birkhofer directs this allegorical tale, with elements of fantasy and drama, with Jesso's heartfelt performance into a very satisfying and effective visual to accompany the Chicago-born singer-songwriter who has made his name collaborating with Kygo. 


DirectorTimon Birkhofer
ProducerOssey James
ProducerTimon Birkhofer
Production CompanyFather & Sun Productions
Director of PhotographyDaniel Steven Williams
Focus PullerPhil F. Doherty
2nd ACBethany Caitlan Nicole
GafferDave Yeaman
Art DirectorLacey L. Dunn
ProducerJørg Kundinger
Hair & Make-upKwame Head
EditorTimon Birkhofer
ColouristAubrey Woodiwiss
Grading companyCarbon Vfx
VFXJohnny Grimaldi Jr.
Director's RepresentationAylene Gardiner Agency
LabelSony Music Entertainment / Columbia Records

Promonews - 7th Jan 2021

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