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Young T & Bugsey 'New Shape' by KLVDR

Rob Ulitski - 30th Nov 2020

Young T & Bugsey channel their inner car salesmen in KLVDR's trippy promo for New Shape. 

Opening with a lo-fi throwback to 90's public access television, where amateur videographers ruled the waves, the visual soon switches into something decidely more pro and glossy - though with the same tongue-in-cheek attitude and aesthetic.

Playing out as part hip-hop promo and part sketch show, the feelgood video is bang on-trend with kaleidoscopic AR shots and plenty of subtle VFX. But it's the hilarious performances that really make this promo shine. 

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Rob Ulitski - 30th Nov 2020

Tags

  • Comedy
  • Hip Hop
  • Kaleidoscopic
  • AR
  • Trippy
  • Car Salesman
  • Sketch

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Credits

Production/Creative

Director
KLVDR
Producer
James Cross 
Production Company
Executive Producer
Rik Green
Production Manager
Alice Pitt-carter
1st AD
Jonathan Sidwell

Camera

Director of Photography
Stefan Yap 
Focus Puller
Benji Kirkman 
2nd AC
Nathan Lloyd 
Steadicam
Grant Sandy Phillips

Lighting/Grip

Gaffer
Lee Brinkley 

Art

Art Director
Liz El-kadhi Brown

Wardrobe

Wardrobe
Alize Demange 
Hair
Monique, Chris O'toole
Hair & Make-up
Monique 

Editorial

Editor
Rich Woolway
Editing company

Grading

Colourist
Jonny Thorpe
Colour grade company
Glassworks

VFX

VFX
Ikki Dhesi
Post production company
Glassworks
Post Producer
Athene Aristocleou

Agent

Director's Representation

Commission

Label
Black Butter

Misc

2nd AD
Jacqui Moore

Other credits

Sparks

John Joe Besagini, Rob Gifford

Rigger

Steve Daly

Art assist

Isabella Brazier-Jones, Oli Cassells

Construction

John Barton

SFX

Sean Harland

Styling assist

Sophia Abbassy, Chaniel Abwola

Sound

Rob Newman

Runners

Oscar Ginn, Max Holland,

Covid Supvsr/Medic

Lorraine Pinder

Edit Producer

Kirsty Oldfield

GFX

Ben Lupton

Rob Ulitski - 30th Nov 2020

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