Rob Ulitski - 30th Nov 2020

Young T & Bugsey channel their inner car salesmen in KLVDR's trippy promo for New Shape. 

Opening with a lo-fi throwback to 90's public access television, where amateur videographers ruled the waves, the visual soon switches into something decidely more pro and glossy - though with the same tongue-in-cheek attitude and aesthetic.

Playing out as part hip-hop promo and part sketch show, the feelgood video is bang on-trend with kaleidoscopic AR shots and plenty of subtle VFX. But it's the hilarious performances that really make this promo shine. 

PRO Credits


ProducerJames Cross 
Production CompanyPulse Films
Executive ProducerRik Green
Production ManagerAlice Pitt-carter
1st ADJonathan Sidwell
2nd ADJacqui Moore
Director of PhotographyStefan Yap 
Focus PullerBenji Kirkman 
2nd ACNathan Lloyd 
SteadicamGrant Sandy Phillips
GafferLee Brinkley 
Art DirectorLiz El-kadhi Brown
WardrobeAlize Demange 
HairMonique, Chris O'toole
Hair & Make-upMonique 
EditorRich Woolway
Editing companyHomespun
ColouristJonny Thorpe
Grading companyGlassworks
Post production companyGlassworks
Post ProducerAthene Aristocleou
VFXIkki Dhesi
Director's RepresentationMarisa Garner Associates
LabelBlack Butter
Other creditsSparks: John Joe Besagini, Rob Gifford Rigger: Steve Daly Art assist: Isabella Brazier-Jones, Oli Cassells Construction: John Barton SFX: Sean Harland  Styling assist: Sophia Abbassy, Chaniel Abwola  Sound: Rob Newman   Runners: Oscar Ginn, Max Holland, Covid Supvsr/Medic: Lorraine Pinder  Edit Producer: Kirsty Oldfield  GFX: Ben Lupton

Rob Ulitski - 30th Nov 2020

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