Rob Ulitski - 23rd Nov 2020

Mae Muller struggles to make the choice between falling in love and keeping her independence, in Sophia Ray's ambitious promo for Dependent. 

Taking a deep dive into the artist's mind, we see a variety of scenarios exaggerating the crossroads she finds herself at, including a bathroom talk with the girls, and a dinner date with her love interest. 

Experimenting with POV shots and visual trickery in the art department, the video is a polished and playful visualisation of the track. 

SOPHIA RAY:

The video is a hyperreal voyage through Mae’s subconscious.

“I loved working with Mae. She has so much personality, so working with her on developing the creative of the video was a real treat," says Sophia Ray 

"The whole video is a hyperreal voyage through Mae’s subconscious as she argues with herself about whether a relationship is right for her. The dancers in the piece perform as extended versions of Mae, constantly niggling at her, and hindering her decisions - like her cautious subconscious trickling through as she tries to follow her heart.”

PRO Credits

Credits

DirectorSophia Ray
ProducerMayling Wong
Production CompanyPartizan
Executive ProducerMayling Wong
Production ManagerCharlie Scannell
1st ADJack Meredith
Director of PhotographyNick Morris
Focus PullerEmmy Robinson
2nd ACMax Openshaw
GafferHelio Ribeiro 
Art DirectorThomas Bird
WardrobeAdele Cany
HairLisa Laudat
Make-upZara Ali
EditorSam Allen
Editing companyHome Spun
ColouristJonny Thorpe
Grading companyGlasssworks
Post production companyDigital Axis
CommissionerEmily Tedrake

Rob Ulitski - 23rd Nov 2020

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