The Vamps 'Better' by Jordan Rossi
The Vamps' frontman Bradley Simpson gets pugilistic in an abstract space in Jordan Rossi's punchy promo for Better.
Combining the colour palette adopted in Rossi's photo campaign for their new album with the boxing theme, dovetailing with an energetic, imaginatively-shot performance, makes for a pink-hued piledriver to showcase the Brit pop band's latest hit.
It was great to contrast the masculine thematic of boxing/fighting with a 'feminine' colour.
"Working with the band again was so much fun. This was my second major collaboration with them after having shot the stills for the album campaign [for] Cherry Blossom. It was great to be able to bring the aesthetic we had established in the photography to the music video as the boys inhabit this pink pastel world. It was great to contrast the masculine thematic of boxing/fighting with a 'feminine' colour.
"The key for this video was taking the narrative of the boxing world that the band had pitched, and bringing it to life within a pop performance setting. The band really wanted to communicate a narrative of overcoming adversity so it was a challenge to get these worlds to blend seamlessly together.
"Similarly, the band were very hands-on throughout the process. They really wanted to be involved at all levels from discussions on art department and cinematography through to editing and grading. It made for a really collaborative process, which is my bread and butter as I love working with artists. It also helped that we had an established shorthand together from our previous shoots."
|Executive Producer||Blair Smith|
|Production Manager||Elliot Zelmanovits|
|1st AD||Ty Hack|
|Director of Photography||Jack Exton|
|Focus Puller||Toby Mckay|
|Art Director||Lucy Cooper|
|Post Producer||Dan Butler|
|Other credits||DIT: Elliott Chyi Additional Cast: Steve Robins|
We’ve all seen the cheating boyfriend scenario plastered across popular culture. But this time MNEK switches it up for the new generation with the two sides of a cheating relationship on display, in …
Rika gets together with Jordan Rossi to chart the highs and lows of a relationship in the video for Doses.
Jordan Rossi directs a stylish showcase for singer-songwriter Riva Taylor's 'alternative' love song, Mr Right.
Raye wows with her velvety vocals in the live session video for Please Don’t Touch directed by Jordan Rossi, exclusively for Hunger TV.
The UKMVAs have announced that the UK Music Video Awards 2020 virtual live ceremony next Thursday, …
Here are full details of the nominations for the Technical Achievement categories at the UK …
Claudia Dunlop, who worked in production on numerous music videos in the 1980s and 1990s, has …
Here are full details of the nominations for the Best Video - Newcomer music genre categories …
LEAP are returning as a partner of the UK Music Video Awards this year, and have been announced as …
Here are full details of the nominations for the Best Video International music genre categories …