Rob Ulitski - 7th Oct 2020

Oliver Jennings directs an energetic, neon-hued promo for Sigala and James Arthur. 

Speeding down the road in the backseat of a luxury Rolls Royce, Arthur performs as a convoy of vehicles make a formation, heading in the same direction. 

Eventually congregating under a storm of fireworks and pyrotechnics, the passengers enjoy the opportunity to socialise (in a socially-distanced way, of course) and experience the feel-good vibes together.

"Taking a crew out of London into Millbrook Proving Ground, Milton Keynes was well worth the trip. Milbrook were very accommodating and enabled us to achieve the creative," says Oliver Jennings. "With fireworks, action vehicles and aerial teams there was a lot to navigate from a production side, whilst also following the COVID-19 rules." 

Wonderfully vibrant, the video is an ambitious interpretation of the bouncy track, anchored by Arthur's understated performance. 

PRO Credits


DirectorOliver Jennings
ProducerErsan Beskardes
Production CompanyLowkey Films
Executive ProducerConnor O'Hara
Production ManagerRachel Bashford
1st ADJoe Starrs
Director of PhotographyStefan Yap
Focus PullerMarcus Albertsen
2nd ACJomar O'Meally
GafferLee Brinkley
Art DirectorJakob Gierse
EditorKit Wells
Editing companyFinal Cut
ColouristJonny Tully
Grading companyBig Buoy
Post production companyBig Buoy
Post ProducerSydney Levy
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerElena Argiros

Rob Ulitski - 7th Oct 2020

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