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Sigala, James Arthur 'Lasting Lover' by Oliver Jennings

Rob Ulitski - 7th Oct 2020

Oliver Jennings directs an energetic, neon-hued promo for Sigala and James Arthur. 

Speeding down the road in the backseat of a luxury Rolls Royce, Arthur performs as a convoy of vehicles make a formation, heading in the same direction. 

Eventually congregating under a storm of fireworks and pyrotechnics, the passengers enjoy the opportunity to socialise (in a socially-distanced way, of course) and experience the feel-good vibes together.

"Taking a crew out of London into Millbrook Proving Ground, Milton Keynes was well worth the trip. Milbrook were very accommodating and enabled us to achieve the creative," says Oliver Jennings. "With fireworks, action vehicles and aerial teams there was a lot to navigate from a production side, whilst also following the COVID-19 rules." 

Wonderfully vibrant, the video is an ambitious interpretation of the bouncy track, anchored by Arthur's understated performance. 

Tags

  • Performance
  • Pop
  • Electronic
  • Action vehicle
  • Millbrook
  • Neon

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Credits

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Production/Creative

Director
Oliver Jennings
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

VFX

Post production company
Post Producer

Agent

Director's Representation

Commission

Commissioner

Rob Ulitski - 7th Oct 2020

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