Rob Ulitski - 6th Oct 2020

Dir. Lx is back with a breezy promo for Sinead Harnett, featuring sister-duo VanJess and singer/rapper Masego, establishing a smooth, uplifting mood for the singer's increasingly soulful direction.   

Featuring a series of beautiful, clean and laid-back performances, the video for Stickin' takes place in different exterior, open-air locations with the focus purely on the artists and their delivery. And Lx succeeds in creating a seamless feel between the performances so it is not at all obvious that Sinead Harnett is in southern England in late summer, while the guest artists were filmed in the US.  

Taking inspiration from the artwork, the video uses animated split screens and subtle transitions to move between artists, whilst the welcome return of crossfades marks a refreshing throwback to early 00's concepts. 

PRO Credits

Credits

DirectorDir. Lx
ProducerKareem Adeshina
Production ManagerGaby Lafor
Director of PhotographySam Mayer
Focus PullerLouis Vella
2nd ACMax Smith
WardrobeSafiya Yekwai
HairKris Barnes
Make-upBernicia Boateng
EditorKaz Ove
ColouristAlex Gregory
Grading companyThe Mill, London
CommissionerNicola Sheppard

Rob Ulitski - 6th Oct 2020

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