Last year Hoku Uchiyama and Adam Bolt were responsible for an extraordinary feat of animation, involving drawings on steamed-up windows, for Evelyn Evelyn's Have You Seen My Sister Evelyn. …
Katy Perry 'Harleys In Hawaii' & 'Tucked' by Hoku & Adam
Partizan have worked with Katy Perry on a series of four animated videos for her just-released album Smile. Two of the videos in the series, for Harleys In Hawaii and Tucked, were entrusted to director duo Hoku & Adam.
The monochromatic promo for Harleys in Hawaii follows a Hawaiian dancer who escapes her dead-end job and runs away with her lover (and an all-girl motorcycle gang), finally finding a place where she can thrive and call home.
Intertwining vintage, Betty Boop-style animation and Hawaiian traditions, the video is a beautiful interpretation of the track, bubbly and energetic with an undertone of empowerment and strength.
The visual for Tucked unfolds as a series of comic book frames and follows the scintillating tale of a would-be unfaithful wife.
In Katy Perry’s playfully comedic style, the plot line finds her entangled in a sweet scandal between hubby Mr Broccoli and the hunky piece of candy next door. Wonderfully vivid and dynamic, the visual takes cues from its source material, in the form of onomatopoeia and dramatic perspective changes. And it all comes to a sizzling, eye-opening climax.
The two videos together form a strikingly unique and exciting visual perspective of the artist's sixth studio album.
|Director||Hoku & Adam|
|Executive Producer||Sara Nix|
|Creative Director||Martin Schurmann|
|Creative Director||Claus Cibils|
|Animation Director||Ernesto Reyna|
|Art Direction||Paula Vidal|
|Character Design||Leila Rosano|
|Other credits||Senior Account Manager and Producer: Sofía Teodoro Animation Coordinator: Florencia Cruz Office Manager: Natalia Arrigoni Special Thanks: Māhealani Uchiyama Special Thanks: Keone Nunes Character Design: Ailen Sbrizza, Ivan Olszevicki, Leila Rosano, Malena Zevallos, Samuel Dávila Background Design & Paint: Ailen Sbrizza, Ivan Olszevicki, Malena Zevallos, Mariano Castelli Animators, Assist & Cleanup: Agostina Salvemini, Axel Oil, Carolina Borovich, Cynthia Perez Daubert, Facundo Garcia, Gaby Bosco, Ivan Greco, Ivan Olszevicki, Julian Lassa, Julio Mayoral, Leila Rosano, Nicolas Quintar, Matias Petroli, Melisa Pighin, Samuel Dávila, Sebastián García Compositing & Vfx: Julián Pérez Altera, Patricio Passarelli Animation Production: Moving Colour Creative Director: Brian Covalt Character Design: Ryan Whiteley Animator: Cade Covalt|
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