Baby Queen 'Medicine' by David East
Rob Ulitski - 10th Sept 2020
David East directs a hallucinatory vision for Baby Queen's deadpan appraisal of the effectiveness of anti-depressants in Medicine.
Enclosed in a sterile white room, the video opens with flickering performance setups, before ramping up the energy with abstract art direction and frenetic cinematography. Like a drug trip gone awry, we cut in and out of surreal vignettes, moving through different setups at a wild pace.
Expect oversized piñatas, bleeding walls and creepy ghosts, as Bella aka Baby Queen explains how her medication has drained life of all real meaning.
DAVID EAST:
We wanted to create something that felt like it was all a bit of a hallucination.
"Having worked with Baby Queen a few times and being close friends, this was a real treat to make. From start to finish it felt like a real collaboration.
"We wanted to create something that felt like it was all a bit of a hallucination. Creating a room that chopped and changed throughout, almost felt like her mind. This was our approach.
"We had a great team from Poppy the art director to Thomas Hole DOP . The lighting was essential in this to bring this world to life and create an obscure atmosphere that she finds herself in. It was a real fun shoot."
Featured sponsors
Rob Ulitski - 10th Sept 2020
Credits
Production/Creative
- Director
- David East
- Producer
- Siobhán Daly
- Production Company
- F
- Executive Producer
- Toby Walsham
- Production Manager
- Beatrice Guistini
- 1st AD
- Aidan Quinn
Camera
- Director of Photography
- Thomas Hole
- Focus Puller
- Mark Gee
- 2nd AC
- Billy Askew
- Steadicam
- Tom McMahon
Lighting/Grip
- Gaffer
- Ollie Whickman
Art
- Art Director
- Poppy Ridell
Wardrobe
- Wardrobe
- Patricia Villirillo
- Hair
- Yusuke Morioka
- Make-up
- Mona Leanne
Editorial
- Editor
- Rick Woolway
- Editing company
- H
Grading
- Colourist
- Toby Tomkins
- Colour grade company
- C
Agent
- Director's Representation
- Ob Managaement
Commission
- Commissioner
- SH
- Label
- Polydor
Misc
- Head of Music Video
- RM
Other credits
Creative Director
Semera Khan
Runner
Bradley Braterip, Ela Kotze
DIT
Sam Storey
Art Dept
Stella Hadjidemetriou
Wardrobe
Nelima Odhiambo
Desk Op
George Jenkins
Spark
Jamie Whickman
Dog
Pablo C/O Jacob McFadden
Artist Management
Sebastian Foux
Rob Ulitski - 10th Sept 2020