Baby Queen 'Medicine' by David East
David East directs a hallucinatory vision for Baby Queen's deadpan appraisal of the effectiveness of anti-depressants in Medicine.
Enclosed in a sterile white room, the video opens with flickering performance setups, before ramping up the energy with abstract art direction and frenetic cinematography. Like a drug trip gone awry, we cut in and out of surreal vignettes, moving through different setups at a wild pace.
Expect oversized piñatas, bleeding walls and creepy ghosts, as Bella aka Baby Queen explains how her medication has drained life of all real meaning.
DAVID EAST:
We wanted to create something that felt like it was all a bit of a hallucination.
"Having worked with Baby Queen a few times and being close friends, this was a real treat to make. From start to finish it felt like a real collaboration.
"We wanted to create something that felt like it was all a bit of a hallucination. Creating a room that chopped and changed throughout, almost felt like her mind. This was our approach.
"We had a great team from Poppy the art director to Thomas Hole DOP . The lighting was essential in this to bring this world to life and create an obscure atmosphere that she finds herself in. It was a real fun shoot."
PRO Credits
Credits
| Director | David East |
| Producer | Siobhán Daly |
| Production Company | FAMILIA |
| Executive Producer | Toby Walsham |
| Head of Music Video | Ryan Morgan |
| Production Manager | Beatrice Guistini |
| 1st AD | Aidan Quinn |
| Director of Photography | Thomas Hole |
| Focus Puller | Mark Gee |
| 2nd AC | Billy Askew |
| Steadicam | Tom McMahon |
| Gaffer | Ollie Whickman |
| Art Director | Poppy Ridell |
| Wardrobe | Patricia Villirillo |
| Hair | Yusuke Morioka |
| Make-up | Mona Leanne |
| Editor | Rick Woolway |
| Editing company | Homespun |
| Colourist | Toby Tomkins |
| Grading company | CHEAT |
| Director's Representation | Ob Managaement |
| Commissioner | Saorla Houston |
| Label | Polydor |
| Other credits | Creative Director: Semera Khan Runner: Bradley Braterip, Ela Kotze DIT: Sam Storey Art Dept: Stella Hadjidemetriou Wardrobe: Nelima Odhiambo Desk Op: George Jenkins Spark: Jamie Whickman Dog: Pablo C/O Jacob McFadden Artist Management: Sebastian Foux |
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