JGrrey 'Ain't So' by Melody Maker
Promonews - 21st Aug 2020
Back in the midst of Deep Lockdown, director Melody Maker co-created a video with R&B artist JGrrey for her single Ain't So, which ushers the viewer into a fantastical world of butterflies, bluebells and gigantic spiders - an animated concept inspired by J’s favourite things.
Due to strict lockdown regulations, it had to be shot, styled and performed by JGrrey herself with the help of Maker remotely. They really made the most of deserted open spaces, nature's early summer bloom, and crystal blue skies. Then the VFX team at The Mill augmented reality with a dose of supernature.
MELODY MAKER:
Whilst modern life has been put on pause, Mother Earth has been left to flourish.
“We hatched out a rough plan after a virtual recce of JGrrey’s home and parts of Watford, but we knew we couldn't limit ourselves to a shot-list. Wanting to be respectful of lockdown, we decided to shoot this over a period of five days, giving each scene 30 minutes outside of the house.”
"The opening line - Things will get worse before they get better - couldn’t have struck a more familiar chord. Never in our lifetimes have we experienced enforced economic inactivity, but just as there will be many negative things because of this pandemic, so will there be many positive things to take away from it, too.
"Whilst modern life has been put on pause, Mother Earth has been left to flourish, from cleaner air to liberated wildlife. This concept ‘Return to Nature’ whimsically explores lockdown to the extreme. How far could nature go if it were left alone?”
Promonews - 21st Aug 2020
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Featured here in the credits?
Production/Creative
- Director
- Melody Maker
- Co-Director
- JGrrey
- Producer
- Melody Maker
- Production Company
- The Mill
Wardrobe
- Stylist
- JGrrey
- Make-up
- Mata Marielle
Editorial
- Editor
- Alfie Johnson
Grading
- Colourist
- Thomas Mangham
- Colour grade company
- The Mill
VFX
- VFX
- Danilovx
Commission
- Label
- Stripes Records
Other credits
Motion Graphics
Alice McCall
Post Production
Charlie Morris
Titles
Jack Blurton
Graded by Thomas Mangham
Wig
WigsByFoster
Storyboards
Michaelia Wu
Special thanks
The Mill and Stripes Records
Promonews - 21st Aug 2020